[Article by Bart S. Alvara]
On Thursday March 27th, a bold new vision of the future was being unveiled at the staff offices at Metaio. While music played and drinks were shared visitors to the San Francisco outlet of the independent company were captivated by a new visual recognition software that may change how we view reality.
Augmented Reality combines the real and the visual world in real time 3D placing the viewer in the center of an interactive digital world. In non tech-genius speak, a camera is programmed to look only for a certain image, when this image is recognized, a stored illustration is activated and the display reflects that overlapping illustration on screen. Or as the staff at Metaio can state better, “we connect any object to additional, digital information. Our vision is the seamless and easy integration of the virtual into the real world.” Essentially it’s a private green screen, like a movie special effects studio, that can be run from an something as small as a cell phone.
While that might be hard to understand, the applications are not. Imagine if your cell phone could simply look at a product and suddenly on screen all the information relating to it popped. Or your cell phone could display whose trending on twitter or Facebook in your immediate area. This digital interactive advertising was once thought up only in sci-fi movies, yet with the technology provided by Metaio, it may become the standard for the 21st century.