Advertisement is Latin for shouting. Advertising - information about the quality of goods, benefits from their purchase; special information distributed about legal entities and individuals or products for the purpose of direct or indirect profit (income). Advertising is considered a component of marketing and affects the formation of demand and consumer taste. Advertising is carried out for the purposes of creating an image of the enterprise (long-term effect), increasing current sales (short-term effect), helping buyers decide what to buy and why they need to buy it, and other purposes. The main task of advertising is to interest the customer, not to lose customers and to expand them.

 The history of the emergence of advertising is very ancient, in Greece and Ancient Rome there is information about the advertising of goods by means of oral and written advertising, and even branding. The ad in its current form first appeared in the United States. In the second half of the 19th century, the first advertising agencies operated here, and advertising began to bring a lot of income. Initially, the written advertisement performed the task of informing the buyers about the store and the goods sold in it. This work was done by writing blackboards and organizing showcases. Later, advertising became a form of addressing a potential buyer through publications - informational advertisements appeared in posters, books, magazines, and newspapers. Mass media (press, radio, television, cinema) were involved in advertising work.

Advertising performs several tasks: 1) the task of informing consumers of goods and services, providing information - advertisements provide information about the quality and reliability of goods and services, their areas of application, manufacturers, and purchase methods; 2) persuasive advertising - serves to increase the inclination of consumers and buyers to existing goods; 3) reminder advertising - plays an important role in expanding the existing, but somewhat forgotten demand, attitude to the goods known to the buyers themselves.

Such advertising is used for periodically updated and seasonal goods.

Each firm carries out its advertising activities on the basis of hiring advertising agents or creating an advertising service or using the services of special advertising agencies. The effectiveness of advertising largely depends on the organization of demand research, which helps to determine the circle of buyers and methods of influencing them. Currently, advertising is carried out through the press, radio, television, and special advertising films are shown. For the purpose of advertising, posters, booklets, product catalogs are produced and distributed.

In the conditions of the market economy, the importance of advertising services increases, and the share of advertising expenses in the transaction costs increases. Advertising becomes a separate branch of business and advertising is organized according to special rules and laws. Legality, accuracy, reliability, use of forms and tools that do not cause damage to the user of advertising, as well as moral damage are the main requirements for advertising. 

Relations related to the preparation and distribution of advertising in Uzbekistan are regulated by the Law of the Republic of Uzbekistan "On Advertising" (December 25, 1998) and the decisions of the Cabinet of Ministers of the Republic of Uzbekistan. According to this law, it is prohibited by law to spread false or inaccurate information in advertising, as well as to advertise certain goods or activities.