Annotation: Due to the rapid growth of digital technologies, the way people receive information, communicate, and form political and social opinions is undergoing significant changes. This article also provides recommendations on the proper use of social media during the digital transformation of society.
Keywords: social media, digital society, information security, youth awareness, fake news, virtual communication, digital culture, internet psychology, media literacy, online environment.
In the 21st century, where digital technologies are rapidly advancing, social media has become an integral part of human life. It serves not only as a means of communication but also as a source of information, education, business development, participation in political processes, and personal branding. Today, a large portion of the world’s population spends a considerable amount of time on social networks, and this significantly affects various layers of society.
Social media has become a primary platform for fast information exchange and global interaction. Through these platforms, people share their thoughts, stay updated on news, and form communities and groups. Among young people especially, social media has deeply penetrated everyday life and plays an important role in shaping identity and worldview. Additionally, social media is widely used in business and marketing. It offers great opportunities for small and medium enterprises to advertise, connect directly with consumers, and enter the market quickly.
Social media provides instant access to news and events. People follow global developments, scientific discoveries, and economic changes primarily through these platforms. Many educational platforms, blogs, video lessons, and online courses spread through social networks, providing students, learners, and professionals with opportunities to improve their skills. Social media also contributes to the development of open dialogue, diversity of opinions, and a culture of free discussion within society. Various social initiatives, environmental campaigns, and charity activities reach large audiences through social media, and they play a role in uniting people.
However, due to its open structure, misinformation spreads quickly on social media. This may negatively influence public opinion and lead to incorrect social decisions. The excessive attractiveness of virtual life can cause young people to waste time unproductively, experience psychological pressure, or develop complexes due to comparing themselves with others. Personal information shared by users can be exploited by fraudsters. Constant dependence on likes and comments may also lead to psychological addiction.
Checking information sources, relying on trustworthy platforms, and avoiding the spread of fake news are essential rules of digital culture. At the same time, parents and educators must focus on developing correct social media usage skills among young people.
In conclusion, social media plays an important role in the development of modern society. It simplifies education, business, communication, and information exchange. However, improper use can lead to negative consequences. The main task of society is to use social media effectively and safely, promote media culture among the youth, and improve information literacy. Only then can social media become a powerful tool that contributes to social progress.
Rakhmataliyeva Navruza Umidjon qizi was born on March 21, 2005, in Pop district of Namangan region. She completed her studies at School No. 32 in her district and is currently a 3rd-year student at Namangan State Pedagogical Institute.
Since childhood, Navruza has been passionate about literature and poetry. In addition, she is a five-time Champion of Uzbekistan in rhythmic gymnastics. She has actively participated in events organized by the Youth Affairs Agency, as well as in Zakovat intellectual competitions, and has earned several certificates.