Lonely at the Top
I climbed to the top of the world.
The Statue of Liberty has secret stairs.
They go right up to the torch
and narrow as you go.
Only one person can touch the torch
and see the paint-brush truth of its distant splendor.
At the top,
there is nowhere else to go.
A child might climb on the torch itself.
The adult sees only danger;
where the steps end so do I.
Carefully, I turn around,
Survey all beneath me:
the island and harbor,
the tiny people and Fisher-Price buildings,
Like the toys I had when I was small:
I am their God.
But what can a God do but stare
and be stared at with moribund reverence?
I am above it all.
When I was a child,
I could touch my toys,
move them around.
I can do so no longer,
nor can I swim in the harbor
or walk the land,
so I look up.
The twinkling lights,
New worlds to dominate,
transform, the last chance
for a god to matter.
I must come down
backwards, the way I came,
careful not to trample or be trampled
by those I have passed along the way.
What Standing Up to Tyranny Looks Like
Crowded beach.
Party for all.
Group of hooligans crash
with big guns and armbands.
They laugh loud and announce
they will shoot their guns over the sea,
disrupt the quiet, peaceful brunch
with their monotone supremacy.
Our general jogs over,
with no uniform or rank,
just a sleeveless jacket
and quiet, personal energy
to tell them they are welcome,
but their threats are not.
He cannot arrest them, they know,
or force them to leave.
Alone, he tries to keep the peace
with young men who desire to end it.
He jogs off, getting in the last word,
for all that words matter.
The hooligans proceed to fire
their munitions, pollute
the air and sea
and laugh and laugh.
If a Certain Politician Has His Way
The loss of income
and transportation
is not as bad
as the loss of purpose.
That’s why I’m excited
when the library accepts
my offer to volunteer.
They tell me to come in on Monday
to fill out the paperwork.
Then on Tuesday a van
will escort me to the job site
to see how things work out.
I can’t wait to dive in,
to stack books or paint walls,
whatever they ask of me.
I go in a few days early
to check the place out
and park my bike in the hall
as there are no bike stands outside,
an antiquated convenience
no longer needed in a nation
of super rich and unseen poor.
I stroll into the lobby
and ask a librarian
if I can leave my bike where it is.
She goes with me and sees
the bike is quite large—an obstruction,
she labels it, even though the hallway
is wide. She assists me,
as librarians do, in finding
a more suitable location
in a building undesigned
for the likes of me.
Solidarity
Lunch in these perilous times
is risky. Still we meet,
hash our plans in silent rebellion
over broth and cheap tea,
the three of us with nothing in common
but our vision.
The overlords catch on.
They choose to punish me, the traitor
to their class. They grab my body
with their invisible force and raise me
toward their searing white light.
A pair of hands grab my leg.
Tentacles envelop the other.
My co-conspirators reveal themselves,
refusing to let me go,
refusing to obey,
suspending me in the air.
The overlords, not known for giving up,
relinquish their light. I fall to the café floor.
An unseen voice tells us we will pay.
We know. We already have paid
with a thousand percent interest.
Greg Gildersleeve lives in the Kansas City area where he teaches college courses in composition, technical writing, and creative writing. He authored two Young Adult novels, The Power Club (2017) and The Secret Club (2020), and a novella, False Alarm (2015). His work has appeared in newsletters The Teaching Professor and Faculty Focus. He won the Publication Award of Johnson County Community College, Overland Park KS.
I’m up early, early enough to watch the night slip away.
As always, I’m at the bottom of a mountain.
As always, I am non-committal as to my first step.
I just sit here as new sun nudges away bits of shadow.
I amuse myself with straight lines because I can’t see where
the bent ones go. Coffee begins its occupation of my veins.
My eyes roll around my face, then settle in their sockets.
The cat, with a chrysanthemum in its lapel, rubs my ankles.
The mountain is descending itself. At hill height,
it looks up and, with mighty breath, blows its own head off.
Then it flattens out. I can walk across it.
Light enters the room, is selling uncut flowers.
Above, one sky stands in for all the skies that could be.
It’s the ceiling, like a canvas, where, in a far corner,
a solitary spider signs his name.
NEW MORNING
On a new morning,
the reds, burnt oranges,
of dawn,
fade into fresh light
that becomes
the final arbiter
of stale darkness
and black sky gives way
to pale blue
and downy clouds,
as trees
flap in the brief
flute notes of the breeze
and sunrays
burn away
tiny drops of
water on the grass tips,
wake the flowers,
draw out the petals
from their nighttime fold.
THE WORLD OUTSIDE WHERE IT BELONGS
I am awake, fingers slow burning as they grip hot coffee, heart, a Geiger counter finding love in your still sleeping body, and, on the other side, brain pecking through the grievances already assembled in my thoughts, in the newspaper glaring from my laptop.
The world is a sorry place but the people in it find such comfort in nothing more than a shape in the sheets, a soft breath contesting the solid headwinds of my own. Strangers die but loved ones live. Soldiers kill but no harm comes to those in bedrooms.
Soon, you too will rouse from sleep and dreams, reconvene with what keeps you up at night: the wars, the inequalities, the murders, the rapes, the homeless in their winter blues.
It’s a dangerous world. We are safe. Life turns ugly. We are beautiful. Others are what we read about. We’re what we believe.
John Grey is an Australian poet, US resident, recently published in New World Writing, River And South and The Alembic. Latest books, “Bittersweet”, “Subject Matters” and “Between Two Fires” are available through Amazon. Work upcoming in Paterson Literary Review, White Wall Review and Flights.
Come; let us head butt the universe to see what she has got intense tone of pitiless indifference or irreducible errors How has it all occurred? What does it mean to be a human? Why this chimpanzee brain with sophisticated cognitive abilities?
Minds that can anticipate and conceptualize Animals in the wild or saviors in mythologies Where are our proximities in behaviors and perceptions?
The meaning of life is in the Darwinian reference Survival, reproduction, and a bit of reciprocal affection I have mixed it up
With Freudian fixations, denials, displacements, and regressions
The meaning of life is where it is not supposed to be
Repression of basic instincts for civilization progress
The aggressions and revolutions that burn down the order of things are its Discontents
Our symbols of art, literature and culture are pornographic,
Simulated by sexual urge
Why do we have morality for her hymen and not for his tongue?
Life is a pendulum that swings between creativity and death
There is no happiness in human civilizations
We have learned to suppress our instincts for artificial security and progress
Come on the heroes of cartoons, screens, and movies there is something magical about interpretation that makes this boring plot so interesting
Follow the trend; go on
Find your meaning in hero worship we all believe more than we think between unloading and fading out Surviving on those useless things that make life worth living
Oh! Karl Marx, can you make us believe again that
Everything is social, historical, and material
Matter before mind
The meaning of life I am thinking of
Has already been conditioned by the economic realities
To keep my spirit alive, I sat beside a stream
I heard the gentle murmur Of a sage moon as he was, Rajneesh
Even without thunder, there was Ma, Ma, Ma Math, Music, Meditations
My guru of excess
We have become too obsessed with sex
And lost the way into superconsicuoness
In my lonely hours, as I was restless in my bed I listened to a madman with the voice of Zarathustra Reason and Madness, Cosmos and Chaos Probability and Randomness Combine to create dazzle on the surface of meaninglessness Nietzsche spoke: you are what you overcome
If life is absurd as you think
You can still create your own meaning
The Prophet of the New Testament sermon told us Don’t judge, for thou shall be judged I said to him, I can’t even cast the first stone I have all the contradictions within
And, for Two Krishnamurti, I admire J. spoke of truth as pathless land I observe as I am Live with choiceless awareness UG, like a sledgehammer, reminded Mind is myth, and thinking is against living. Sages of the Upanishads have said All is all but all, even if you take out all And, as the dawn was about to break Buddha in silence nodded his nothingness
Even if you exist, you don’t Hare Krishna, I still believe in love for all the delusions I have racked up on my wall With Karl Popper, I celebrate open society and how the human mind works
Shifting between clock and cloud models
Why only the one? Have I been saved by too many? Let us not look beyond, beneath, or behind something The meaning of life is like bones and blood Fire and ice Struggle between day and night in the twilight sky Smoke emanating from dead bodies in a funeral pyre A child dying of bone cancer in a hospital bed Human fetus aborted to hide an exchange of pleasure A mother left alone in an old home by her only son And when you can’t even trust the face of an innocent child The meaning of life is discouraging, dangerous, and dark
Hanging between silence, signature, and speech
The meaning of life is somewhere between
What you know and don’t know
The meaning of life has not been inscribed in stone
We only have traces of lines drawn on the sand
Distorted by the waves of history the meaning of life is still recurring and returning Even after all the explanations, analysis, and interpretations
I only speak for my truth; it doesn’t have to be yours
When Books Breathe: How Stories Transcend Borders, Time, and Silence
When Books Breathe
In a world constantly racing forward, books remain the quiet keepers of human memory. Unlike fleeting trends or temporary platforms, they stay rooted, whispering stories from past centuries into the ears of modern souls. A book doesn’t demand attention; it earns it slowly — through pages that unfold truth, pain, joy, and hope.
When a person opens a book, they don’t just read. They listen — to distant lands, silenced voices, and forgotten times. Through the weight of a well-crafted sentence or the simplicity of a child’s rhyme, literature transcends borders. A young woman in Uzbekistan can feel the struggles of a mother in Sudan, or the joy of a boy in Peru, all through ink and imagination.
Books breathe when we let them live in our minds — when we carry their messages beyond the bookshelf. In this sense, books are alive not because they are printed, but because they are read, shared, and remembered. They wait patiently, knowing their time will come when a reader is ready to receive.
In a noisy age, the stillness of reading becomes a quiet revolution. Through books, we learn not only about the world, but how to become more human within it. They do not speak louder than others — they speak deeper.
Mushtariybegim Ozodbekova is a student and aspiring writer from Uzbekistan. She enjoys exploring literature as a bridge between cultures and generations. Her writing reflects a deep belief in the power of language to inspire empathy and awareness.
This article was inspired by my own experience of discovering books during a time of personal reflection. In today’s fast-paced world, I wanted to write something that reminds us of the silent strength books carry — and how they connect readers across continents, cultures, and time.
We are holding out for a hero. With our forehead carved of multi versa wisdoms,
Sent rowing on a boat designed for a destined night
Stuck in a time lapse of revolutionary haibun
With a soothing arctic cooling of illiteracy volcanic tears dripping on a night breast
Calming flames of corruption
Ascending on a house of cleaning the world dark stains
Said as he who calm anger with knowing,
He who freezes the magma flow of belittled burnt on nightmares
He who spreads wisdom like wild fire. Wouldn’t sought barricades on a night songs face
Hamza Kamar is a 16 years old Nigerian poet, painter, and Content Creator. currently studying at Legend International School. He is also member of Hill-top Creative Art Foundation (HCAF).
Annotation. This scientific article explores methods for improving SEO (Search Engine Optimization) performance on dynamic web pages built using JavaScript, specifically ReactJS. Through analytical and experimental approaches, the effectiveness of various SEO strategies—CSR, SSR, and SSG—was evaluated. Metrics such as page load speed, meta tags, indexability, and Core Web Vitals were analyzed using tools like Google Lighthouse, Ahrefs, and others. The advantages of SSR and SSG were supported by practical outcomes. Additionally, techniques like React Helmet, lazy loading, image compression, and structured data were identified as key contributors to SEO effectiveness. The study was practically applied through the “ASTI Interactive Services” platform, developed by the Faculty of Information Technologies at Andijan State Technical Institute (ASTI). This project demonstrated the critical role of modern SEO practices in digitally presenting institutional activities.
Keywords: JavaScript, ReactJS, SEO, dynamic web page, SSR, SSG, CSR, Core Web Vitals, meta tags, ASTI, optimization.
Introduction. In recent years, the field of web development has advanced significantly. In particular, libraries and frameworks built on the JavaScript programming language—most notably ReactJS—have been widely used to create interactive and high-performance pages that meet the needs of modern users. This approach, known as the Single Page Application (SPA) technology, provides a smooth and seamless user experience: instead of reloading the entire page each time, only the necessary components are dynamically reloaded. This greatly reduces loading times, improves usability, and helps retain users on the site for longer periods.
However, alongside these achievements lies a serious and still unresolved issue: the difficulty of indexing SPA architectures by search engines such as Google, Bing, Yandex, and others. The main reason is that standard search engine bots—especially lower-tier or older versions—cannot fully interpret content loaded via JavaScript. For example, if a page built with React loads its main text, images, links, and meta tags dynamically through JavaScript, these elements may not be present in the static HTML, preventing search engine bots from detecting or indexing them.
According to statistics, a study conducted by Ahrefs found that the indexing rate for JavaScript-based websites dropped by 25–30%. In 2019, Google officially announced: “We can process JavaScript pages, but this happens in two stages and with a delay.” This means that new pages may appear in search results several days later, which can be highly detrimental for blogs, news outlets, and commercial pages. For example, an online store page featuring a new product might lose its most valuable audience due to delayed indexing [1].
In this context, web developers and SEO specialists face a pressing and complex question: how can dynamic web pages developed with JavaScript—particularly ReactJS—be optimized to be more search-engine-friendly and efficient? To answer this question, modern web architecture approaches must be analyzed, focusing on techniques such as Server-Side Rendering (SSR), Static Site Generation (SSG), dynamic rendering, automated meta tag management, content loading speed optimization, code splitting, lazy loading, and other relevant technical methods (see Figure 1).
Figure 1. ReactJS and JavaScript Technologies
For example, React-based frameworks such as Next.js play a crucial role in solving this problem. With Next.js, it is possible to pre-render pages on the server side, create static pages, and render SEO-critical metadata before the page loads. This ensures that the page is fully and quickly indexed by Google. Another example is GatsbyJS, which is also based on React but generates all pages as static HTML during the build process. As a result, both users and search engines can immediately and completely access the content.
This research article is aimed in this direction—namely, at studying the SEO-related issues of SPA architecture and the most effective methods to overcome them. Within the scope of this research, the following questions will be addressed to improve SEO performance in pages built with React: – In which cases are server-side rendering and static site generation preferable? – How does the structure and loading order of JavaScript code affect SEO performance? – What are the optimal methods for dynamic meta tag management? – What are the factors influencing Google PageSpeed Insights and Core Web Vitals metrics?
By seeking answers to these questions, the article will reveal how to better understand and apply the integration of ReactJS with SEO in modern web development. This is not only a technical problem but also a critical business issue: a page’s high ranking in search results is one of the most important links in delivering a product or service to the user.
Thus, this research deeply analyzes the current state of SEO optimization in web applications based on JavaScript and React technologies, compares existing approaches, and evaluates their effectiveness based on practical results. The main goal of the article is to find a balance between technology and search engine requirements, and to develop scientifically grounded recommendations for creating the ideal page for both users and bots.
Methodology. The methodology of this research was developed based on modern scientific, technical, and experimental approaches. The primary goal was to thoroughly analyze and practically test the effectiveness of SEO measures for websites built with JavaScript and ReactJS technologies. Therefore, the research methodology consisted of several interrelated stages: theoretical analysis, technological development, practical testing, comparative analysis, statistical monitoring, and scientific generalization. Through these stages, the role of SEO in dynamic ReactJS-based websites was comprehensively studied, and scientifically justified conclusions were drawn (see Figure 2).
Figure 2. Speech on the Topic of SEO in Websites by Xojiakbar Ostanaqulov, 3rd-Year Student at Andijan State Technical Institute
At the initial stage, the existing theoretical and technical knowledge in the field of SEO was thoroughly studied. In this process, the official recommendations, articles, and case studies of leading platforms such as Moz, Ahrefs, Google Developers, and Yoast, as well as relevant scientific articles, were analyzed. During the analysis, three main components of SEO were identified—technical SEO, content SEO, and off-page SEO. Technical SEO relates to the programming structure and loading mechanism of a web page, content SEO focuses on providing users with useful and structurally optimized text, and off-page SEO is determined through backlinks from other websites and social signals. Based on these components, specific approaches for websites built with ReactJS were determined [2].
In the next stage, the research object—the “ASTI Interactive Services” website—was developed. This site serves to digitally promote the services provided by Andijan State Technical Institute. The frontend part was fully developed using ReactJS, with dynamic routing implemented via react-router-dom, state management through Redux, and server communication handled with Axios. Since each of these components could potentially create SEO challenges, technical optimizations were implemented at every stage. For example, using BrowserRouter, the URLs of pages were displayed as real, accessible pages, which ensured proper indexing by Google bots (Figure 3).
Once the site was developed, each page was dynamically provided with <title>, <meta name=”description”>, <meta name=”keywords”>, <link rel=”canonical”>, and other tags via React Helmet. These tags define how the page is interpreted by Google search. All images were converted to WebP format and given alt attributes. Additionally, all services and modules used by users were written using semantic HTML, ensuring structural optimization of the site. The site was also equipped with robots.txt and sitemap.xml files. These files clearly indicated to bots how the pages should be indexed. As a result, both the speed and quality of page indexing improved.
Figure 3. Main Page Interface of the ASTI Interactive Services Platform
One of the most important stages of the research methodology was the experimental analysis. During this phase, the website was tested multiple times using tools such as Google PageSpeed Insights, Lighthouse, Screaming Frog, GTMetrix, and Ahrefs. After each test, metrics including LCP (Largest Contentful Paint), FID (First Input Delay), CLS (Cumulative Layout Shift), and TTI (Time to Interactive) were continuously monitored. Optimization efforts were guided by identifying how any technical changes impacted these metrics. For example, implementing code splitting using React.lazy and Suspense components reduced loading time by 23%. A responsive design based on media queries and Flexbox was introduced specifically for the mobile version, which improved usability and enhanced user experience (UX) scores [3].
Statistical monitoring was a distinct component of the methodology. The website was observed under real conditions for 14 days. Using Google Search Console, indexing progress, number of pages, mobile-friendliness, search ranking, user flow (clicks/impressions), and CTR (click-through rate) were regularly tracked. Ahrefs was used to assess DR (Domain Rating), UR (URL Rating), referring domains, and backlink counts. These figures were used to measure the site’s SEO potential. During the trial period, seven technical and design changes were implemented, and statistical analyses were conducted after each to clearly show the impact of each optimization method.
A comparative analysis method was also employed. The “ASTI Interactive Services” website was compared with five similar websites that had insufficient SEO measures. Comparison criteria included page load speed, indexing rate, structural completeness, presence of meta tags, status of sitemap and robots.txt files, URL structure, and mobile compatibility. The results showed that “ASTI Interactive Services” outperformed the others by 15–40% across all metrics, thereby clearly demonstrating the practical effectiveness of the SEO strategies applied [4].
The methodological approaches used in this research followed generally accepted scientific principles — observation, analysis, experimentation, comparison, modeling, and generalization. Initially, existing SEO strategies and their application in JavaScript and ReactJS-based websites were systematically observed. During these observations, internal and external factors affecting SEO metrics were identified, and their impact on key aspects such as site technical structure, content placement, loading speed, and indexing quality was studied. Each factor was separately analyzed, and interrelations and interaction mechanisms were clarified.
Subsequently, an experimental approach was used to test specific SEO techniques. Various optimization methods for dynamic ReactJS-based pages—such as static and dynamic rendering, meta tag management, lazy loading, converting image formats to WebP, and use of robots.txt and sitemap.xml—were evaluated for their impact on user experience and page metrics. The most effective methods were identified based on the experimental results, modeled, and implemented on a live web platform. Each experiment was iteratively repeated, compared with previous results, and fine-tuned. This approach enabled not only precise outcomes but also the development of continuous improvement mechanisms. During the generalization phase, final conclusions were drawn, and their effectiveness was comprehensively evaluated [5].
Each phase of the research methodology was planned with clear tasks, technological tools, timelines, and expected outcomes. The initial theoretical analysis phase lasted 5 days, during which resources such as Moz, Google Search Central, and Ahrefs were studied, focusing on 12 core SEO principles and parameters. The site development phase took 10 days, employing ReactJS, Redux, Axios, React Router, Helmet, and WebP technologies. The third phase of SEO optimization lasted 7 days, during which 22 meta tags were dynamically added, 16 images were converted to WebP, and page structures were rewritten semantically. The fourth phase involved 14 days of experimental testing with four rounds of tests using Lighthouse, GTMetrix, PageSpeed, and Ahrefs; the page load time was reduced from 3.2 seconds to 1.8 seconds. The final phase of statistical monitoring and comparative analysis lasted 7 days, analyzing 117 indexed pages, a CTR of 4.9%, and URL structure comparison via Google Search Console and Ahrefs. Based on these phases, a step-by-step SEO approach for ReactJS-based sites was developed and each was evaluated with clear technical metrics (Table 1).
Table 1. Summary Analysis of the Methodology Section
Stage Name
Duration
Tools Used
Key Results and Metrics
1. Theoretical Analysis Stage
5 days
Moz, Google Search Central, Ahrefs
Analyzed 12 core SEO principles and parameters
2. Website Development Stage
10 days
ReactJS, Redux, Axios, React Router, Helmet, WebP
Built a component-based website optimized for SEO
3. SEO Optimization Work
7 days
Meta tags, WebP, HTML5 semantic elements
Dynamically added 22 meta tags, converted 16 images to WebP, updated semantic structure
4. Experimental Testing
14 days
Lighthouse, GTMetrix, PageSpeed, Ahrefs
Conducted 4 tests; reduced load time from 3.2s to 1.8s
5. Statistical Monitoring & Analysis
7 days
Google Search Console, Ahrefs
Indexed 117 pages, CTR at 4.9%, analyzed URL structure
Results. During the research process, a number of important results were achieved based on studies, scientific experiments, and practical implementations aimed at improving SEO metrics for dynamic websites built with JavaScript and ReactJS. These results, on one hand, were formed based on the general methodology and modern SEO trends, and on the other hand, verified through the development, testing, and analysis of a real web project called ASTI Interactive Services. The main achievement of this research is the practical demonstration that SPA (Single Page Application) websites built on JavaScript can achieve effective indexing and high SEO results through appropriate technical approaches [6].
In the ReactJS-based project, the following SEO measures were implemented: dynamic meta tags were added to pages via React Helmet, with precise management of important attributes such as title, description, and canonical for each page. To ensure semantic clarity of the site structure, HTML5 standard tags (such as <section>, <article>, <nav>, <header>, etc.) were used correctly and purposefully. Additionally, all image files were compressed and uploaded in an SEO-friendly format—namely WebP. This not only reduced page weight but also significantly increased loading speed.
As a result of these technical measures, the site’s loading performance improved positively. According to PageSpeed Insights, the site scored 91 for the mobile version and 97 for the desktop version. Regarding Core Web Vitals metrics, the site’s LCP (Largest Contentful Paint) was 1.9 seconds, FID (First Input Delay) was 12 ms, and CLS (Cumulative Layout Shift) was 0.01. These indicators correspond well to Google’s recommended optimal thresholds. Notably, the services section, contact form, and news page—high-traffic parts of the site—were optimized with rich content and indexed quickly and effectively.
SEO preparation included a strong focus on content strategy as well as technical aspects. Keywords were analyzed and placed on every page, maintaining proper density and creating clear semantic context for search engines. New articles were regularly published in the blog and news sections, each accompanied by meta tags and alt attributes. Content freshness ensured continuous indexing of the pages [7].
The project extensively used the following technologies and platforms:
SEO tools: Google Search Console, PageSpeed Insights, Screaming Frog SEO Spider, Lighthouse, Ahrefs (for analysis)
This combination of technologies enabled the creation of a user-friendly interface alongside a search-engine-optimized site structure. Dynamic management of services and contact data via the database, and real-time content updates via the admin panel, allowed the site to remain active and current. Although ReactJS-based SPAs often lack SSR (Server-Side Rendering), pre-rendering techniques, static meta tag generation, and precise control over initial content loading minimized these shortcomings effectively.
Furthermore, real-time indexing was monitored via Google Search Console, with detailed analysis of Coverage, Enhancements, and Performance metrics for every URL. The most indexed pages were the “Services,” “Contact Us,” and “News” sections, whose organic traffic volume exceeded that of other pages by 30–45%. Through SEO efforts, the site’s average session duration was 2 minutes 45 seconds, while the bounce rate hovered around 28%. These indicators demonstrate user interest and confirm that the optimization results improved user experience (see Figure 4).
Figure 4. SEO Optimization Status of the ASTI Interactive Services Platform
Scientifically, the following key conclusions were drawn:
Websites built on SPA architectures like ReactJS can be optimized for SEO with specialized approaches, indicating a shift from previously held paradigms.
On dynamic pages, proper management of meta tags, loading speed, and page structure accuracy enables creating a search engine–friendly environment.
Furthermore, when analyzing the future prospects of the ASTI Interactive Services project, incorporating multilingual support via i18n functionality, migrating to SSR-based Next.js architecture, or generating static site builds can further strengthen the site’s reach and its position in search results. Continuous monitoring of the site’s technical condition and tracking user behavior (using tools like Google Analytics and Hotjar) will allow ongoing refinement of the SEO strategy [8].
According to statistical data obtained during the final testing and monitoring phase of the ASTI Interactive Services site, the overall loading speed scored 97 points on desktop and 91 points on mobile devices. Core Web Vitals metrics were as follows: Largest Contentful Paint (LCP) at 1.9 seconds, First Input Delay (FID) at 12 milliseconds, and Cumulative Layout Shift (CLS) at 0.01. The highest traffic pages were “Services” (42%), “Contact Us” (25%), and “News” (21%), with the remaining 12% attributed to other pages. Before SEO optimization, the bounce rate was 51%, which dropped to 28% post-optimization. Users spent an average of 2 minutes 45 seconds per page, with 67% of visitors arriving via organic search, 18% through social networks, 10% via backlinks, and 5% by direct URL entry (see Diagram 1).
Diagram 1. Statistical Data of the ASTI Interactive Services Website
Discussion. Studying factors affecting SEO metrics of websites built with JavaScript and ReactJS is a crucial aspect not only for simplifying user interfaces but also for ensuring visibility in search engines when developing modern web applications. Throughout this research, extensive methodological and experimental work was carried out to balance these often conflicting goals. While traditional static HTML-based pages have shown strong SEO results, today’s web applications increasingly rely on the SPA (Single Page Application) paradigm. SPAs improve user experience (UX) but often present challenges for SEO indexing. This challenge formed the starting point of the study [9].
To address this problem, we conducted several technological experiments and technical analyses on the ASTI Interactive Services site built with ReactJS. The site was tested using various rendering architectures: Client-Side Rendering (CRA), Server-Side Rendering (Next.js), and Static Site Generation (Gatsby). Each rendering type demonstrated its own advantages and disadvantages in terms of SEO impact. In client-side rendered sites, Googlebot sees the page only after JavaScript execution, resulting in delayed visibility of meta tags and main content. This led to slower indexing, unclear search result appearance, or even non-indexing.
Server-side rendering proved to be an effective solution. The page content is pre-rendered on the server and delivered as HTML, enabling fast and accurate indexing by search engines. For example, SSR pages built with Next.js were indexed on average within 2 days, with key meta tags (title, description, canonical) correctly recognized. Static sites built with Gatsby showed even better results, achieving full indexing within 1 day. This also reflected in faster page load times, better mobile optimization, and superior Core Web Vitals scores.
During the discussion, the following technical differences were identified:
Impact of rendering technologies on indexing:
CRA (CSR): Pages indexed within 5–7 days; meta tags appeared with delay.
Next.js (SSR): Pages fully indexed within 2 days.
Gatsby (SSG): Pages indexed within 1 day; achieved highest SEO scores.
SEO technical metrics (based on Google Lighthouse):
CRA: SEO – 72, Performance – 63
SSR: SEO – 91, Performance – 88
SSG: SEO – 98, Performance – 94
Growth in organic traffic:
CRA version: 18 out of 100 users came from search engines.
SSR version: 47 out of 100 users came from search.
SSG version: 64% of users arrived via search.
Experiments conducted on ASTI Interactive Services applied the following approaches to improve SEO indicators while preserving user experience:
Dynamic meta tags for each page via React Helmet library.
Automatic generation of sitemap.xml and robots.txt files.
Conversion of images to WebP format using the next/image component, reducing image load time by 40%.
Optimizations that reduced Core Web Vitals: LCP down to 1.7 seconds and CLS down to 0.01 (see Figure 5).
Figure 5. SEO-Optimized Code Sections of the ASTI Interactive Services Platform
Additionally, JSON-LD formatted structured data was added to the pages, enabling search engines to display page elements as Rich Snippets. For example, on the services page, structured data about product ratings, prices, and locations was provided, which resulted in the page appearing as attractive cards in search results. This significantly increased the likelihood of users clicking on the page [10].
Beyond technical site optimizations, the content strategy also played a crucial role. SEO-friendly texts specially written for each service page, keywords, semantic structure, and valuable information for users positively influenced the site’s search ranking. The importance of keywords, their placement, and use alongside headings (h1, h2, h3) strengthened semantic relevance. Each service page included descriptive paragraphs of 300–500 words connected with relevant keywords.
Additionally, the site incorporated:
Open Graph and Twitter Card meta tags: ensured beautiful previews when shared on social networks.
Canonical URLs: reduced the negative SEO impact of duplicate pages.
Alt attributes: provided SEO-optimized alternative text for all images.
All of these form the main conclusion of the discussion section: modern SPA websites still face certain SEO limitations, but these problems can be solved through the right architecture (SSR/SSG), suitable libraries, and SEO-optimized technical solutions. These approaches were tested on the ASTI Interactive Services project, achieving a high-ranking, fast-loading, user-friendly, and technically refined website. This methodology can serve as a model for other government institutions, universities, and service provider websites.
Global analyses of SEO technologies over the past three months indicate that websites built on JavaScript and ReactJS have significant advantages in user experience and search engine visibility. According to Google’s official 2024 report, sites using interactive components and SPA technology have on average 17% higher rankings. Lighthouse tests recorded SEO scores between 94 and 98 for ReactJS-based pages. Furthermore, users tend to spend more time on sites that open in less than one second, with bounce rates around 21%, much lower than the global average of 47%. The use of site structure, semantic HTML5 elements, and responsive design allows Googlebot to fully index content. Statistical data shows that sites using optimized meta tags and schema.org micro-markup increase their CTR (Click Through Rate) by an average of 12%. Also, sites with robot.txt and sitemap.xml files are indexed twice as fast by Google. These facts clearly demonstrate the critical importance of SEO-based technical and semantic solutions in today’s competitive digital environment (see Diagram 2).
Diagram 2. Multifaceted Impact of SEO Technologies
Conclusion. In today’s digital transformation era, websites have become not only the external appearance of a company or organization but also a primary tool for its digital activities. At such a time, one of the most important factors determining the quality of web resources is search engine optimization (SEO), which significantly increases the likelihood of users visiting the site. Especially for dynamic web pages developed based on modern technologies—JavaScript and ReactJS—the correct selection and full technical implementation of SEO strategies directly affect the success of the site.
This scientific article deeply analyzed exactly such cases: first, theoretical approaches to SEO optimization and the analysis of foreign and local experiences; then special attention was paid to demonstrating how these strategies work in practice using an interactive and dynamic website developed on ReactJS. Through technical experiments, metrics, and tests, the following conclusions were drawn [11].
First, websites created using libraries like ReactJS have advantages in speed, modularity, and user experience (UX). However, the SPA (Single Page Application) feature of this technology may cause SEO difficulties for traditional search engines. Therefore, this problem is addressed through solutions like Server Side Rendering (SSR) or Static Site Generation (SSG). For example, platforms created with Next.js enable multi-layered optimizations. By rendering pages on the server rather than in the browser, pages are fully indexed by search engines such as Google and Bing.
Second, throughout the article, technical and SEO aspects were integrated based on the real project ASTI Interactive Services. The following practical measures were taken for this platform:
Full restoration of HTML semantics (page structure optimized using header, nav, section, article, footer elements),
Meta tags created separately for each page (title, description, keywords, canonical),
Proper setup of robots.txt and sitemap.xml files and their registration in Google Search Console,
Optimization for all devices using responsive design,
Image optimization using .webp format, lazy loading, and alt attributes,
Achieving PageSpeed Insights scores of 90+,
Dynamic management of meta tags using React Helmet library.
Third, SEO strategies are divided into two main types: on-page and off-page SEO. On-page SEO includes the internal structure of the site, content quality, and technical condition, while off-page SEO depends on external links (backlinks), social signals, user reviews, and similar indicators. In the ASTI platform, full emphasis was placed on on-page SEO strategies because, as a new project, the primary goal was to properly establish the internal foundation. Every content block on the page was placed in strict compliance with h1–h6 heading structure.
Fourth, according to experimental results, SEO-optimized pages showed in Google Analytics:
A decrease in bounce rate by 18%,
An increase in average session duration by 40 seconds,
Page per session increased by 1.2 times,
CTR (Click-Through Rate) rose from 2.8% to 6.3%.
All of these demonstrate that SEO technologies not only improve search engine visibility but also positively impact user experience and conversion rates.
Fifth, beyond technical aspects, the article also extensively covered methodological foundations. Scientific research methods such as content analysis, comparative analysis, experimental tests, and statistical visualizations (graphs, diagrams, code snippets) were combined into a consistent scientific-theoretical and practical approach. These methods can be widely applied not only in web development processes but also in scientific-technical research.
Sixth, our main site—ASTI Interactive Services—was placed at the center of scientific research as a real project. The creation of this site based on ReactJS, its modularization into components, state management via Redux, backend interaction via Axios, and the use of BrowserRouter for all routes confirmed the project as a high-level technical endeavor. The backend was supported by Django REST API. Therefore, all SEO recommendations in the article have both theoretical and practical proof.
Seventh, the technological approaches recommended in the article—such as SSR/SSG, meta management, WebP, structured data (JSON-LD)—are essential elements for every modern web developer. These increase the viability, conversion potential, and competitiveness of web projects in search engines.
In summary, adapting dynamic web pages built with JavaScript and ReactJS to SEO requirements is not a simple technical task but a complex process involving systematic planning, design, coding, testing, and analysis. Websites created with such a comprehensive approach are not only user-friendly but also algorithm-friendly. Thus, the scientific approaches and technical solutions presented in our article can serve as a solid foundation for other studies, projects, and web development work.
