Burning

As the months processed
I surmise a new fall
Flamingo pink skies 
Burning over the horizon
A new Streetlamp hung around my closet
I swam a darkness high 
As I breathe deep I drink a new paradise
Hope's cities has new avenues
Before they all fall a decade high
Hung around still for the spring
Matches for matches 
This is what justice felt like
Over my running shoes 
I knew the darkness has tapestry
So it showed me a matchstick sky
Heaven knows I tried 
For the spring comes 
With burning winter's sickly delicate lace. 

My beautiful flower 

You are my angel mother 

You are unmatched in the world 

My mother without paradise 

There is no woman like you in the world 

No even in heaven 

No even yours 

My mother without paradise 

You made me out of nothing 

You who washed and combed white 

You are sorry if I make a mistake 

My mother without paradise 

It is true that I love you 

Itʼs true that I even got hit 

This word is also true. Yes, it is true 

My mother without paradise 

There is little I can do for you 

Even the moon in the sky little 

Just laugh a little 

My mother without paradise 

If I cheer you up with my poem 

If I say my love, my flower 

Donʼt let my father be jealous, mother 

My mother without paradise 

Madaminova Ogiloy was born in 2002 in Kopkopir district of Khorezm region. 3rd stage student of Jizzakh State Pedagogical University. She is currently studying English and Turkish. In her free time, she enjoys reading and baking.

A POET WHO COMES ONCE IN A THOUSAND YEARS

      My country is Uzbekistan.  I couldn’t describe this country, this people, except Abdulla Oripov. 

      — A voice from far away,

      — Tell me, what should I do, grandfather?

      — He is a voice from the Motherland, 

      — Payondoz on their way.

      — The sound came again suddenly,

      — Tell me what to do, grandfather?

      — A world with a burden on its shoulders, 

      — He is your people, help me, my child.

      It is a holy happiness for me to know that I was born in a land of fire from the loving sun, that I live.  My heart is filled with pride and joy to be the child of Abdulla Oripovday Kashkadarya, who is known and recognized as the second Navoi of world literature.

      A person can choose everything in life.  But he cannot choose the blessed Motherland and parents.  Happy land with umbilical cord blood.   My homeland is Uzbekistan.  By his own name, he is a bek, he is a sultan.  Motherland is our grandfather’s legacy, our father’s legacy.  In every line of Abdulla Oripov, he found the independence of the Motherland and its definition. 

      …Only my weak pen is mine, 

         Uzbekistan is my country.

      In the poem “Uzbekistan, My Country, My”, the poet tells a deep story about the past of the Motherland.

      Today, I decided not to criticize Abdulla Oripov’s biography or his poetry collections, but to visit the poet’s homeland, his heart’s blood, his palace.

      My heart sings the ode of the poet “Uzbekistan, my country” like a charming song.

      As I read the poem from the beginning to the end, the glory of our ancestors, the halal bread of Uzbek people, appears in my mind.  My heart trembles like a chained poem because of the dark days and difficult times they have seen.  That’s all you do, old world.  Beruni, Amir Temur, Uluğbek, Ghafur Gulam… .  In this poem, the word “Motherland” finds its form and shape and pace in the blood of the farmer in the field. This feeling flows like hot blood in my body and soul. It screams like a sign of life. Indeed, Abdulla Oripov  A unique poet who glorified and conveyed the value of the homeland in this poem, it is not an exaggeration to say that the heart that has not penetrated into this ode is not an exaggeration. 

      Don’t be sad, my dear,

      Don’t worry about your age.

      Over the centuries,

      Your everlasting love. 

      In the great human family,

      Your forehead is so bright.

      My bright abode is mine,

      Uzbekistan is my country.

      The poet wrote many beautiful poems about the “Motherland”. 

      The poet created by mixing his soul and body.  I understand the poem “Why I love Uzbekistan” as a logical continuation of the ode “Uzbekistan, My Country”.  In this poem too, the artist praises verses about the soil, sky and sun of the Motherland.  While talking about Furqat, Mirza Babur, who became a king and a khan in his own country and a king in other countries, came to my mind.   My heart is already aching.  Because, as the poet said, wherever a person is born, that soil is his land.  If his Motherland is surrounded by a cold country that dominates like ice, he will look warm and give his love.  He bows to this place and this people.

      Well, if they tell me the reason why I love Uzbekistan, before the poet’s beautiful poems – I bow to my motherland.

      Abdulla Oripov is like that, a poet who loved the people and was loved by the people.

      Today, the wind of Independence is blowing in the song that the poet sang… .  In new Uzbekistan, the country is prosperous and the people are happy.  The joy of happiness shines on the faces of our people.  Today, navbahar came to our country full of light and spring full of flowers.  The days of living and living are visited by Navròz.  We are also celebrating the poet’s 82nd birthday on such happy occasions.  This is also a great blessing of God.

Hero of Uzbekistan, People’s Poet of Uzbekistan Abdulla Oripov wrote thousands of poems, epics, dramas.  He translated masterpieces of world literature into Uzbek. 

      If he writes about the poet, he will not do it.  A poet who honors the country and the people always sings the National Anthem of Uzbekistan.  It’s no wonder that this is the pride of the poet’s heart. 

      As I put the last point, I bow to the great poet Abdulla Oripov, who instilled in me and us young people the feeling of loving the Motherland in colorful verses.

      To the homeland, grandfather,

      You have planted flowers. 

      In every line of your poem, 

      You have lost the value of the country.

      This nation, this country,

      How many bloods have you swallowed?

      Before your description ends,

      Today the pen is weak.

      Once in a thousand years,

      A saint like you.

       Kashkadarya region

Koldoshova Dilbar Nuraliyevna, a student of the 10th grade of the 10th grade of the 43rd school of Karshi district.

Dilbar Koldoshova Nuraliyevna was born on March 5, 2007 in the Karshi district of the Kashkadarya region.

   She is currently the 10th “B” student of the 43rd school. 

      Dilbarhan is the queen of poetry, the owner of creativity, a singer with a beautiful voice, and a ghazal girl.

      She came first in the “Leader of the Year” competition.

        1st prize in the regional stage of the “Hundred Gazelles and Hundred Gems” competition.

         It took part in the “Children’s Forum” category and won first place in many competitions.

          She is currently the coordinator of the training department of Tallikuron MFY in Karshi district.

          Kamalak captain of the opposite district.

          Head captain of the “Girls There” club at school 43. 

         The articles titled “Memory is immortal and precious”, “Our School” and “Mother” were published three times in Kenya Times International magazine in 2024.

     In 2023, the first poems were published in the poetry collection “Yulduzlar Yogdusi” of the creative youth of the Kashkadarya region.

      In 2024, ghazals of the creative youth of the Republic were published in the poetry collection “Youth of Uzbekistan”.

To Sum Up

Well, you might as well throw that out because there isn’t

going to be a biography and no one

is going to care what you thought of the Dance of Death.

It was

a good bit more distant and

less final before you knew the prose

would scurry right into not scurrying

along the wainscotting that decorates your life-

lessness,

a gentle book hitting you

right in the head like

the last one you didn’t read and no one else did either.

Mom 

Running along the paths of life

My mother is worried about her livelihood. 

Praise all that I have done,

My mother did not escape the torment of fate. 

Izma ran after me, 

My mother carried me without letting go. 

If I fall, pick me up, caress me, 

My mother who looked lovingly into my eyes. 

Even if he doesn’t wear it himself, he puts it on me,

My mother is frozen in the bitter cold. 

My child fed me that I ate,

My mother didn’t tell me even though she was hungry.  

Caressing my face 

My mother never tired of stroking my head. 

Sacrifice your life for me 

I don’t know how old you are. 

Change

Don’t walk in the corner of other people’s clothes.

Don’t do things according to other people’s faces.

It’s an asymmetrical life.

The 180-degree diagonal line can support you to stand?

Some gravitational forces are invisible.

It doesn’t come from the outside.

It’s the slant of your perception.

There are some things you can ignore

Why do things that others can do but don’t want to do?

Change is your theme.

Time is a straight line.

Is indispensable.

Written in Shanghai on January 2, 2025

DIGITAL MARKETING AND NEW WAYS TO WORK WITH CUSTOMERS

Mehrojova Maftuna Soli qizi

student of the Jizzakh branch National University of Uzbekistan named Mirzo Ulugbek

maftunamehrojova64@gmail.com

Abstract: This article examines new ways of dealing with digital marketing and customers. Rapid changes and new trends in the field of digital marketing, as well as innovative approaches such as interactive content and social networks are discussed. These methods help companies develop their brands and build strong relationships with customers. The article aims to study modern approaches to increase the effectiveness of digital marketing strategies and maintain their competitiveness.

Keywords: digital marketing, customer service, personalization, social networks, innovative approaches, marketing strategies, competitiveness.

Introduction

With the introduction of digital technologies into society, it has fundamentally changed every segment of society. In particular, the growth and changes taking place in the business sector show that digital marketing has a significant impact on the development of the economy and the efficiency of the enterprise.

The organization can also implement these complex changes by establishing an effective management strategy. The primary solution for this is to develop a digital transformation strategy that unifies the system and to successfully apply it within the organization. Digitalization offers several advantages, including increased sales or efficiency, and the emergence of new forms of customer interaction.

Recently, various factors have contributed to the growth of Customer Relationship Management (CRM) usage in the market. Many organizations now focus not on competing for new customers, but on increasing the share of demand among existing customers. This involves aggregating customer information obtained by integrating internal databases and acquiring external syndicated data. Computational power is growing exponentially. Software and tools are being developed for the use of these data and computers, which instead of restricting access to analysts, convey analytical tools to the decision-maker. Despite this growth in marketing practices, CRM research in academia remains groundbreaking. The very high costs associated with the commercial failure of the new product emphasize the importance of a model that effectively predicts the product’s entry into the market at the design stage.

Key features of digital marketing

Digital marketing focuses on the process of advertising products, services, or brands through digital channels, such as search engines, social media, email, mobile apps, and other digital platforms. It encompasses a multitude of approaches, methods, and strategies for attracting, engaging, and converting an online audience to buyers or customers. This is a type of marketing that uses digital technologies to engage with customers in a useful and effective way.

One of the most important advantages of digital marketing is the ability to direct specific consumers using personalized and relevant messages. Digital marketers can develop high-target ads that are more relevant to the target audience by analyzing data on consumer behavior and preferences.

Another advantage of digital marketing is the availability of data and ideas in real time. Digital merchants can use analytics tools to track the effectiveness of their campaigns, calculate ROI, and make data-driven decisions to optimize their strategy and improve results.

Manage customer interactions

The foundation for the development of the modern digital economy is e-commerce, which is beneficial for businesses that want to test themselves, and it helps to conduct a series of customer interactions and observations. The customer relationship management system is fundamentally different from other marketing support systems. Their classification is as follows:

1. An operational method of customer interaction. It provides quick access to information about a specific customer during customer interaction (sales and service). Clear organization of customer interaction across all channels requires system integration in the process of coordination. Currently, much of the customer relationship management system is focused on this category.

2. Analytical management of customer relationships. Analyze statistical data to develop a more effective marketing strategy. System integration statistics require effective analysis. Analytical customer relationship management is used in a smaller scale than the above category, and the concepts of data storage and analysis are much closer. For this reason, system providers in this field are referred to as systems for analytical management of their relationships with customers.

3. Collaborative management of customer relationships. It allows the customer to have more influence on the design development, product creation, delivery, and service processes. The internal process of the enterprise requires technologies that encourage the client to cooperate with low costs. For example:

1. Collecting customer suggestions when developing product designs.

2. Access customer product samples with feedback;

3. Counter-price organization, that is, by placing one’s own demands on the product and how much one can pay for that product.

Digital and social media marketing strategies.

There are different strategies for achieving digital and social media marketing success. Below are some of the key techniques that are most commonly used in this field:

Content marketing is a way to engage and influence the audience by creating and disseminating useful and interesting information. This can include blog posts, videos, infographics, and many other types of content. Well-crafted content not only expands the audience, but also helps to create a positive image of the brand.

SEO (Search Engine Optimization) is a search engine optimization strategy aimed at highlighting websites in search engines. This will attract more traffic (the number of visitors to the website) and generate tremendous sales. Actions such as keyword research, in-page SEO, off-page SEO, and technical SEO are important parts of SEO.

Email marketing is the regular sending of information by email to users included in a specific list. This method allows you to report special offers, news, and products. Email marketing is very effective not only in attracting new customers, but also in strengthening relationships with existing customers.

Social media ads – Advertising on social media platforms, such as Facebook, Instagram, and Twitter, allows you to target a target audience directly. These platforms can be clearly marked, taking into account users’ interests, age, and geographical location.

Interactive marketing, also known as marketing, is a type of marketing that encourages two-way communication between a brand and its audience. This involves using various channels and strategies to engage customers in the conversation, rather than just sending messages to them. The goal of interactive marketing is to create a more attractive and memorable customer experience, build brand loyalty, and ultimately increase sales.

There are several advantages of interactive marketing:

Increased engagement	Interactive marketing allows businesses to communicate more meaningfully with their customers, creating a two-way conversation that can lead to increased brand awareness and loyalty.
Enhanced customer experience	By delivering personalized and interactive experiences to customers, businesses improve the overall customer experience and make it more enjoyable and memorable.
High conversion rates	Interactive marketing campaigns often have higher conversion rates than traditional marketing methods because they are more engaging and memorable.
Greater customers concept	Interactive marketing allows businesses to collect valuable information about customer preferences, behavior, and needs. This information can be used to improve marketing strategies and develop new products.
Enhanced brand reputation	When customers have a positive relationship with a brand, they are more likely to recommend it to others, which can increase the brand’s reputation and attract new customers.
Cost-effective	Interactive marketing can be a cost-effective way to reach customers, especially through digital channels like social media and email marketing.

In conclusion, the introduction of new methods of digital marketing and customer service has become an integral part of modern business strategies. These methods allow not only to effectively implement marketing processes, but also to more accurately respond to customer needs. Approaches such as personalization and interactive content help build strong relationships with customers, which increases brand trust.

Influencer marketing and social media strategies play an important role in increasing brand visibility in the digital world and reaching a wide audience. It also improves 24/7 customer service through chatbots and virtual assistants, enhances brand interest and user experience.

The application of innovative approaches to digital marketing allows companies to maintain competitiveness and seize new market opportunities. New ways to work with customers are not just marketing strategies, but a powerful tool that serves to further develop the overall business model. In the future, we expect new trends and technological advancements in this direction, which will give companies not only innovation but also an advantage in effectively working with their customers.

List of references:

1. Khakimov Z.A., Sharifkhujaev U.U. Interactive and Digital Marketing. Economics Publishing House. 2020. – 183p.

2. Azizova Manzura Ibragimovna PLANNING THE ACTIVITIES OF AN ORGANIZATION USING DIGITAL MARKETING // Digital Economy (Digital Economy). 2023. No. 5.

3. URL: https://cyberleninka.ru/article/n/digital-marketing-using-organization-activity-planning