Essay from Nilufar Mo’ydinova

Young Central Asian woman standing outside a door in a long blue dress and coat with buttons.

SUSTAINABILITY IN BOOK PUBLISHING: CHALLENGES AND OPPORTUNITIES

Abstract

         This article analyzes the concept of sustainability in book publishing, the challenges it faces, and the opportunities available for sustainable development. It examines the use of environmentally friendly materials and energy-efficient technologies in the publishing industry, the role of digital publishing, and its economic and social aspects. Improving production processes and introducing innovations in line with sustainability principles will contribute to the long-term development of publishing houses.

Keywords

       Sustainability, book publishing, eco-friendly materials, digital publishing, energy efficiency, environmental protection, waste reduction, recycled paper, social responsibility, innovative technologies

Introduction

Today, the global economy and industry are increasingly based on the principles of environmental sustainability. Sustainable development is a set of strategies aimed at conserving natural resources for future generations, protecting the environment, and ensuring social well-being. The book publishing industry is no exception to this process and is striving to increase its environmental responsibility. This is due to the fact that paper production and printing processes have a significant environmental impact. This article explores the concept of sustainability in book publishing, the emerging challenges, and the new opportunities in this field.

Main Body

Sustainability is a concept that integrates environmental, economic, and social spheres, aimed at the rational use of natural resources and the reduction of pollution. In the publishing industry, sustainability refers to processes based on the use of eco-friendly materials, energy-efficient technologies, and waste reduction. Paper production involves deforestation, high water consumption, and the use of chemicals, all of which pose environmental threats. As a result, the demand for recycled paper and other eco-friendly materials is increasing.

There are several challenges in achieving environmental sustainability in publishing. Firstly, eco-friendly materials and new technologies are often more expensive than traditional methods. This can lead to an increase in product prices and a potential decrease in consumer demand. Secondly, recycled paper may not always match the quality of conventional paper. Additionally, both producers and consumers may lack sufficient environmental awareness.

However, innovative technologies and government policies play a crucial role in addressing these issues. For example, strengthening environmental protection laws, implementing eco-certification systems, and providing subsidies can encourage the production of sustainable products. At the same time, publishing companies should optimize their internal processes and adopt methods that conserve energy and water resources.

Today, the growth of e-books and digital publishing is reducing the demand for paper. Digital publications offer opportunities for sustainable development, but they also come with challenges such as energy consumption and electronic waste. Therefore, it is important to focus on hybrid models that combine digital and print publishing.

Demand for products manufactured in accordance with sustainability principles is growing. This provides publishing businesses with opportunities to access new markets and attract customers. Moreover, increasing social responsibility improves the company’s image and strengthens relationships with both employees and customers. Adhering to sustainability principles can enhance economic efficiency in the long term and ensure resource conservation.

Conclusion

Sustainability in book publishing is a pressing issue of our time. Publishing companies must address environmental challenges by implementing innovative technologies, using eco-friendly materials, and developing sustainable strategies in collaboration with government policies. Combining digital and print publishing opens up new opportunities.

Thus, sustainability becomes the foundation for the environmental, economic, and social health of the publishing industry.

In addition, by widely adopting sustainability principles, publishing houses can enhance their competitiveness on a global scale. Along with the positive impact on the environment, they can demonstrate social responsibility, thereby building trust among consumers and partners. Furthermore, the efficiency and cost-effectiveness of sustainable production help reduce manufacturing costs in the long run. Therefore, supporting sustainability is an effective strategy not only from an environmental standpoint but also from business and social perspectives.

References

Smith, J. (2020). Sustainable Publishing Practices: Challenges and Innovations. Green Press Publishing.

Johnson, L., & Brown, M. (2019). “Environmental Impact of Paper Production in the Publishing Industry,” Journal of Sustainable Development, 12(3), 45–60.

Williams, R. (2021). Eco-friendly Materials in Printing: A Practical Guide. EcoPrint Publications.

Davis, K. (2018). “The Role of Digital Publishing in Reducing Environmental Footprint,” International Journal of Digital Media, 8(2), 22–35.

United Nations. (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. United Nations.

Green Publishing Alliance. (2022). Sustainability Report 2021. Retrieved from https://greenpublishingalliance.org/reports/2021

Thompson, H., & Garcia, S. (2020). “Economic Benefits of Sustainable Publishing,” Publishing Economics Review, 14(1), 10–25.

Nilufar Mo’ydinova was born in Qo‘shtepa district of Fergana region, Republic of Uzbekistan. She graduated from the Uzbek State University of World Languages. She currently works as a manager at the “Fair Print” Typography Service. Her articles have been published in the newspaper Bekajon.

Essay from Brian Barbeito

Middle aged light skinned man in reading glasses and a zipped up jacket over a tee shirt, looking down. Trees and grass and clouds in the distance.

A phantasmagoria including the past and present, visions, dreams, bits of reality, psychic seers and the sea, hairstyles, nature walks, talismans, seasons and wonder. When I was a kid I could see that spirit was announcing itself through the floor tiles, sometimes the wallpaper or clouds, and other things. The problem later, for a mystic that is,- is a liberal arts or even worse, science education, and growing up in general. This takes the ghosts away and then you fit in but fit into what?- to a mediocre and a blasé reality devoid of electric and eclectic realms. The spirits were there, are there, and not as a projection but rather a protection. Sometimes though, they themselves are lost souls as are we, and they are crying out for help or to at least be seen. There are such things, such strange mellow and sometimes startling phenomenon.

The diviner said that one of the people listening was wearing a whale necklace. And I was. And she said the letter B as an initial. This was true. This was me. And yet in another instance, she said also, about green iguanas and the country of Aruba, of the name ‘Brian,’ as she put it. This interested me and I resonated with it. I had just gotten back from Aruba and seen and photographed the green iguanas. Then I saw the whale design on the pet store floor also. I wondered if someone drew it or it was a marking by accident. It was in a way slightly vague that I just could not exactly tell. I wasn’t sure what it all meant but it meant something. 

I thought back to the past then. Working in the shelter I had to help a most beautiful woman from The Caspian Sea who was assigned to be a co-worker but was bullied by the other woman workers. It was because of her hair mostly. She had balayage hair and to her waist. It was real hair. And she was full of mystery and wonderful strange exotic eclectic auras and atmospheres. Then other women, especially during trainings when everyone had to sit together, whispered loudly and cruelly about her saying she didn’t belong there and that her hair was not real. She began to ask me long before trainings if I would get coffee with her when it was break. I realized it was not because she liked me in any even platonic or other way, but because it wasn’t too far off from being bullied in the school yard and she knew I’d be an ally. And to think, these people were assigned to helping and advocating for the marginalized. What a world we live in. She was hurt and overall sensitive. And amidst several regular souls trying to make their way, to navigate life, two known drug dealers were walking up the driveway one evening and one was really heavy-set. She said, ‘Here comes a whale,’ and it broke my idea of her as she now had a capacity for meanness. She had that capability somewhere inside her. I just kept it to myself. English was not her first language. But she managed the insult ‘well,’ though I didn’t like it. 

I kept listening to the canon of near-death experiences because I studied much in my spare time about spirituality, psychology, that whole realm of topics. It often said how people didn’t want to come back,- such was how it felt at home in heaven or the other side. That was hopeful for the sick, the terminally ill, for the ones who have passed and for all of us one day…when our time and circumstance of demise arrive…

I eventually left the world as much as I could and just walked the forests and by small streams of water. There I saw what I deemed to be spirits in the tree bark, cumulus clouds, or in swaying winter reeds cold and freezing. I felt them amidst spring raindrops where I waited solitary in the world for what I don’t know. Summer spirits everywhere too,- by sumac leaves and the abandoned tractor, in the flickering light through the tree canopy or the stones by the lee, the protective lee made of sand and dirt and root systems. Autumnal times had the most, HAVE the most,- spectres, phantoms, and angels. They live everywhere. Sometimes during those times an energy can be felt, like an electric surge in the air but one more akin to containing a spiritual sensibility. Maybe it was the kundalini energy, I would think. I had seen several snakes in the early days and wondered if they were an outward manifestation of the inward kundalini rising or having risen. 

It had been a long day. I lay down to sleep. I suddenly and finally saw the light, an other-worldly light,- golden and white mixed together. It was unmistakable. Then again, and a third time to be sure. I was growing spiritually after a lifetime of practice. I was grateful. I prayed to see it more. I did a bit. Then I must have fallen asleep and finally had good dreams again. I dreamt I was by the old shore and the saltwater sea. The one of my youth. It was overcast. Atlantic coastline. I was alone but felt so good about it. I glanced back at my building, then up and down the shoreline and finally out to the horizon. I felt the energy of the world, like in the forest but times a hundred or more, and it seemed it was another world,- an electric heaven. I could see distant verdant palm fronds dancing awkwardly for the pre-storm winds. I went in the water up to my neck and sometimes went intentionally under and let the ocean go a bit into my mouth and my eyes. That way it could enter my soul. I was unafraid. I was just unafraid of absolutely anything. I didn’t know if I was on earth or in heaven, experiencing this world or the next, immersed in a dream or kissed by providence and fortune and therefore there in real life. 

But I wasn’t lost anymore.

I was home. 

Poetry from Ahmed Miqdad

Middle aged bald Arabic man with a collared white shirt with blue and green stripes.

All In Vain

Every night,

I chase sleep

As if I were a ferocious lion

And it was the humble friendly deer.

However, the closer I get 

The more the distance becomes greater

As if I were lost in the vast universe looking for a dead-light star and the moon laughs at me,

But all in vain.

I search for sleep

As if I were looking for my lost beloved inside a black hole,

But all in vain.

I beseech sleep

As if I were thirsty

Lost in an arid desert 

And I think the scorching wavering heat is the cold lake,

But all in vain. 

I beg to sleep

As if it were an affluent arrogant man

And I were a destitute poor soul

Nonetheless, he is so mean

And I’m extremely needy,

But all in vain.

Please let my eyes embrace you just  for a once

As my fatigued body 

Anchors on your banks.

Palestinian poet, activist, teacher

Awarded Naji Naaman literary award, 2025

Essay from Shahnoza Ochildiyeva

Young Central Asian woman in a black vest and white blouse with a bookshelf behind her and a lanyard around her neck.

“In the Land of White Lilies” – The Country of Wonders

“Fate placed swamps and rocks in our way, but we cultivated them and built a civilized country.”

Book cover with a white lily on a pond. Finland, the Country of White Lilies by Grigory Petrov, translated by Muge Sozer.

Humanity often reflects only on the present moment, on what it sees today. Unfortunately, we sometimes fail to balance the positive and negative aspects of an issue—or, in pursuit of the present, we forget the past. Grigory Petrov’s book “In the Land of White Lilies” tells the story of Finland, now regarded as one of the happiest nations in the world, and how it emerged from its dark and difficult past into the bright present we know today.

First, let us pause to consider the title. Why “the land of white lilies”? The lily is known as a symbol of grace, beauty, and purity. Finland, in turn, is compared to a lily blooming in the swamps—because geographically it lies in an inhospitable land, deprived of nature’s abundance. Its terrain was long covered with marshes and rocks, with very little fertile soil. Much of its grain had to be imported from abroad. Yet the people strove tirelessly to survive amid these swamps, bringing fertile soil to the rocky lands, and creating for themselves the conditions of a dignified life.

Today, Finland is recognized worldwide, yet it is, in fact, a young state—barely 70 to 80 years of independent history. For centuries, the Finnish people endured the pain of colonial rule. At first, under Swedish domination, they were considered ignorant and backward. Children of the Swedish nobility who were unfit even for modest education and worthless at home were sent to Finland to occupy high administrative posts. Naturally, these shallow rulers continued their lives of ease here as well. The misery of the people under such leadership is not hard to imagine.

After Finland was ceded to Russia in 1816, the country’s condition improved somewhat. True national heroes arose—leaders we might call the Finnish “Jadids,” who called their people to enlightenment, to education, and to a dignified way of life. Among them, J. Snellman holds a special place. He awakened in the Finnish heart a deep sense of homeland, nation, and belonging. Finnish officials gradually replaced foreign administrators, and special emphasis was placed on education to nurture new, capable generations. At Snellman’s initiative, old books were collected and distributed to rural and remote areas.

When Napoleon’s defeat brought a wave of imitation of America and Britain—especially in football, which glorified brute strength—Snellman reminded the youth that without intellect and wisdom, strong legs were worthless. Just as the ball is kicked upward to move forward, he said, so too must the nation be lifted upward by thought and knowledge. The people united! From within its swamps, Finland blossomed into a graceful and cultured state.

As the book highlights, one cannot help but be amazed at how Finland resolved social issues. There are no homeless people. Problems like poverty and unemployment are approached with practical solutions. I was astonished to learn that Finland is also among the most “online” nations in the world, with unrestricted internet access, 100% coverage, and even free usage.The book also sheds light on Finland’s unique approaches in many spheres, especially education. Finnish education is a subject in itself—a system based on a fresh vision and beautiful national values. Petrov describes Finnish schools so vividly that you find yourself longing to enter one. Single-story buildings, spacious gardens, glass-walled classrooms, and freedom in learning—such features are truly astonishing! There are no rigid examinations or strict grading systems. Yet, classes are regarded as sacred, and teachers hold the highest respect in society. Finnish education seeks to nurture free thinking, broad perspectives, responsibility, and the sense of happiness in children—through lessons harmonized with values, music, and play.

This “land of lilies” also ranks high on the global happiness index. According to Petrov, one of the secrets of Finnish happiness lies in reading. Finland is recognized as the world’s most book-loving nation. The Finns consider their very existence a blessing. For them, happiness lies not in wealth or luxury, but in cherishing small and simple things.

The book also tells the stories of remarkable figures such as the “King of Confectionery” Jarvinen and the pirate Karokep—individuals whose lives, achievements, and contributions to the nation’s progress and welfare deserve recognition.

Dear friends, never accidentally pick up “In the Land of White Lilies”! Otherwise, like me, you might fall in love with its title. Do not read it, my dear peers—otherwise, you will find yourself longing to travel to Finland, to embark on a beautiful journey there. Of course, I am joking! Indeed, you must read it. For it teaches us to love our people, to recognize the power of a nation, and to learn how an awakening people can progress. And most of all, it invites us to reflect—by comparing Finland’s path of development with our own present day.

SHAHNOZA Ochildiyeva 

2nd-year student, Philology and Language Teaching: English, Faculty of International Relations and Social-Humanitarian Sciences, University of Journalism and Mass Communications of Uzbekistan.

Essay from Jumaniyozova Nazokat

Central Asian teen girl with a long dark braid, white and tan ruffled blouse.

Challenges in the Development of Wellness Tourism in Uzbekistan and Their Solutions

Jumaniyozova Nazokat Olim qizi
2nd-year Student, Tourism and Hospitality Program

Abstract: This article is devoted to addressing the challenges and shortcomings in the development of wellness tourism in our country and to identifying solutions for creating more favorable conditions for visitors. At present, numerous wellness facilities are operating nationwide, each with its own particular focus and methods of treatment. Despite the abundance of natural healing resources available in Uzbekistan, the sector remains underdeveloped, and even where progress has been made, consumers often lack sufficient access to information. In this article, we will examine the problems faced by wellness tourism and discuss potential solutions. In addition, we will review some of the most prominent wellness centers in our country.

Keywords: Wellness tourism, sanatoriums, statistical data, resources, infrastructure, innovative technologies.

In this article, we focus on wellness facilities. But what exactly are wellness facilities? They are defined as medical-recreational establishments that provide services aimed at restoring and strengthening health, preventing and treating illnesses, as well as offering opportunities for rest and relaxation.

Below, we highlight some of the existing problems in wellness tourism and their possible solutions:

  • Outdated infrastructure (in certain sanatoriums).
  • Insufficient advertising and information for foreign tourists.
  • Low qualification of staff (massage therapists, physiotherapists, guides).
  • Absence or malfunction of online booking systems.
  • Weak integration among regional tourism clusters.
  • Treatment methods that do not fully meet modern standards.
  • Imbalance between pricing and service quality.

For instance, the problem of outdated infrastructure stems from the fact that many sanatoriums were built in the 1980s–1990s and no longer meet contemporary requirements. Similarly, even well-developed facilities are often poorly promoted, meaning that foreign visitors remain unaware of them. The shortage of qualified personnel—especially therapists and service staff—represents another critical challenge. A further issue is the lack of effective online booking systems. For example, if one wishes to visit a sanatorium, it is often impossible to check room availability in advance, which may cause significant inconvenience upon arrival. Additionally, regional tourism clusters tend to function in isolation, with little cooperation among sanatoriums located within the same area.

Below, we can observe some of the wellness facilities available in our country:

Wellness FacilityLocationBrief DescriptionContact Number
1Omonkhona Balneological SanatoriumBoysun DistrictSpecializes in balneotherapy; beneficial for dermatological and musculoskeletal conditions.+97 530 29 63
2Chortoq SanatoriumChortoq DistrictA balneological and climatic resort; offers therapeutic mud and baths with thermal mineral waters.+69 412 64 44
3Chimyon SanatoriumFergana DistrictProvides treatment for cardiovascular, pulmonary, neurological, and musculoskeletal disorders.+90 390 49 47
4Zomin SanatoriumZomin DistrictSpecializes in the treatment of respiratory and neurological diseases.+95 503 71 35
5Sitorai Mokhi-Khosa SanatoriumBukhara CityA historic healing complex renowned for its therapeutic environment.0-365 228 50 66

Proposed solutions to existing challenges:

  • Modernization and technological re-equipment of sanatoria.
  • Development of a dedicated marketing platform for wellness tourism (vlogs, websites, mobile applications).
  • Promotion of wellness tourism among the local population to encourage the growth of domestic tourism.
  • International cooperation through knowledge exchange with wellness centers in Russia, Kazakhstan, and China.
  • Training of cross-disciplinary specialists combining expertise in both medicine and tourism.
  • “All-in-one” packages integrating sanatorium services with excursions, dining, and transportation.
  • Interactive QR code–based promotional materials (individual videos and content for each sanatorium).
  • Integration of eco-tourism with wellness tourism (e.g., “Zomin-Eco + Sanatorium” combined experiences).

At present, significant work is being carried out to overcome the existing challenges. These sites are not only wellness destinations but also serve as eco-tourism hubs.

Conclusion: In this article, we have discussed the wellness facilities operating in Uzbekistan and examined possible solutions to the challenges they face. Tourism in our country is developing rapidly, and sanatoria and recreational centers are making a significant contribution to this growth. Consequently, special attention is being paid to this sector, and both the number and quality of wellness facilities are steadily increasing.

References:

  1. Decree of the President of the Republic of Uzbekistan, No. PQ–5052 (April 5, 2021) – On the Strategy for the Development of Tourism.
  2. T.T. Saydaliyev. Fundamentals of Tourism. Textbook. Tashkent, 2021.
  3. Official website of the Tourism Committee of the Republic of Uzbekistan – www.uzbektourism.uz
  4. International articles on wellness tourism – World Health Tourism Reports, 2022.
  5. World Health Organization (WHO) – www.who.int
  6. Ministry of Tourism and Cultural Heritage press releases – (uzbektourism.uz > News).
  7. State Committee on Statistics of the Republic of Uzbekistan – www.stat.uz
  8. Uzbekistan Medical Tourism, analytical article – www.medicaltourism.com.uz
  9. Feruza Umarova. “Prospects for Wellness Tourism in Uzbekistan.” Research article, 2023.
  10. United Nations World Tourism Organization (UNWTO) – www.unwto.org

Jumaniyozova Nazokat Olim kyzy was born in Toprakkale district of Khorezm region. Currently I am a 2nd year student of the Denov Institute of Entrepreneurship and Pedagogy of the Surkhandarya region in the direction of tourism and hospitality. 

Essay from Alex S. Johnson

Slutty Detective: A Manifesto of Queer Revelation

Image of Kandy Fontaine, short haired middle aged white woman, standing on a city street near a car and brick buildings and an older white man in a suit and gray hat and reading glasses.

Today I learned something that cracked open the cosmos a little wider: the phrase “Slutty Detective”—the name of my beloved character Kandy Fontaine, the lipstick-smeared, truth-sniffing, sex-positive sleuth—originates in the writing of Kathy Acker.

Yes, that Kathy Acker. The literary anarchist. The punk priestess of cut-up prose and radical identity. In Empire of the Senseless, she wrote:

“I was a slutty detective in a city of mirrors.” And just like that, the lineage snapped into place. I wasn’t just riffing—I was channeling.

This is more than coincidence. It’s a revelation. A reminder that queer art is a palimpsest of rebellion, a collage of voices screaming across time. My work, my characters, my obsessions—they’re part of a living archive of resistance.

I’ve been honored to share pages with Danielle Willis, Allen Ginsberg, Patrick Califia, Caitlín R. Kiernan, Poppy Z. Brite, Jan Steckel, Thomas S. Roche, Carol Queen, and Amelia G.—writers who didn’t just write queer stories, they rewrote reality. They made space for the freaks, the lovers, the gender outlaws, the sacred sluts. In the Foreword to my recent collection The Doom Hippies III: A Great Variety of Monsters, Weird Fiction legend Jeffrey Thomas compares me to the late, great Joseph S. Pulver, Sr. and William S. Burroughs himself.

And I’ve collaborated with Kari Lee Krome, the co-founder of The Runaways with Joan Jett, on songs and stories, some of which can be found in my recent collections. The songs were her and I-an absolutely surreal dream come true for someone who has admired Kari’s work for decades and spoke about it in class as a college comp instructor. The stories-Department of Youth, for example-are still being written; those were directly suggested by her when she would pop up on my Facebook message feed and call me “Mister.” If I’m lyin’ I’m dyin.

In my Queer Voices interview with Stephanie Magister, I spoke of the need for creative disruption. And now, in this age of Trump, where MAGA dreams of erasure and conformity, we must respond with radical queer anarchy. We must be slutty detectives in cities of mirrors, exposing hypocrisy, decoding oppression, and seducing truth out of hiding.

On The Smol Bear Show, I sat with cyberculture pioneer Ken Goffman (aka R.U. Sirius), a close associate of William S. Burroughs and Kathy Acker, and with Marc Olmsted, the post-Beat poet whose friendship with Allen Ginsberg spanned decades. We spoke of memory, myth, and the power of art to mutate minds.

This is our moment.

We must write like our bodies are on fire. We must create like the world depends on it—because it does. We must be unapologetically queer, defiantly erotic, and intellectually feral.

Let the slutty detective rise. Let her lipstick be warpaint. Let her trench coat be armor. Let her questions be knives.

We are the resistance. We are the remix. We are the revelation.

Essay from Jernail S. Anand

Older South Asian man with a beard, a deep burgundy turban, coat and suit and reading glasses and red bowtie seated in a chair.
Dr. Jernail S. Anand

LITERATURE AS  A LIABILITY

Dr. Jernail S. Anand

We don’t want light. We want darkness, in which we could pursue our dark passions.

If we look at the focus of studies in modern times, scales have shifted away from the study of literature and greater emphasis is being placed on the study of subjects which are directly in demand for the purpose of jobs. Only those things are studied in schools and colleges which make students sharp of understanding, quick at decision making, and fast at the art of problem solving. The focus of studies, and the prized positions for which the cream of the students aspire and work assiduously, are top IT jobs with millions in packages, or positions of power and wealth in civil services.

In a scenario, where people are bewitched by the political and bureaucratic power, and wealth, it is but natural that students tilt towards subjects which deliver them into plum positions of society. Now, look at literature, a field which has been sent to margins, and now being obliterated altogether, being replaced by language studies, and teaching of letter writing and draft making. No one can contest if, as we go along, we improve our teaching techniques, and introduce new subjects. But, if we just reduce to nothingness subjects which have always remained the grandeur of universities, it is a serious setback to the idea of education at a whole.

In a society which is being controlled by power lobbies, and machines, and where tastes are being dictated, and human nature is under close scrutiny of AI and other appliances, everything can be digitalized and documented except human mind, his imagination, his feelings, and how a man reacts differently at different occasions to the same stimuli. Psychology is a science, but not an exact science, because human mind cannot be fully brought on the laptop screen. Tentative decisions are made with results which too are approximate. Literature which studies human mind, his psychology, his passions, his joy, and his pain, has revolted against regimentation and digitalization, and herein lies the danger of revolt to an organized society which believes in power and control.

Look at the plight of teachers in schools and colleges. They are booked and copy-booked the whole day, without a moment for themselves, when they can breathe free. Same is the condition of students. No time to look away from the syllabus books. The Principals are happy, now they have made every one busy, and there is no nonsense like students indulging in lofty thoughts, studying great men, and learning arts which relate to higher learning. From books to more books, this is our studies nowadays. From marks to more marks is their trek. And if they top the lists,  newspapers capture headlines. And there the game ends.

Literature and Free Thought

Literature is on the losing end, and it is being eliminated, for the reason that it believes in free thought. It believes in the life of the mind. It believes in ethics, beauty, art – things which do not go well with the matter-of-fact practitioners of pratical sense. If we look back, challenge to the political power always came from educational institutions. Because universities were the places where people could study great masters, had time to discuss and debate. Now, also, debates are held, but they do not relate to philosophy. They relate to Shark Tank.

Moreover, the world has learnt the art of turning literature into a commodity, as it has done with religion. A noble activity, which is meant to refine human sensibility, can lose its own sensitivity if it is reduced to an economic activity, a passion for success and awards. The genuine man of literature has been pushed out of the margins, while those who can fight it out, pay it out, buy it out, stay in the field, with laurels. If literature does not subdue, rather gives rise to the running sensations of success and wealth formation, best sellers and copies sold, I wonder it can do the job it is basically expected to do.

Literature has become a liability for the society as a whole, when it resists the attempts to commercialise it and  it fails to yield returns in terms of money and power. It is a light which shows us the path.  Herein lies the problem. We don’t want light. We want darkness, in which we could pursue our dark passions.

Another major reason why literature has become a defunct field of study, relates to how the leaders of the world behave. Politics and real life is a field of a cutting-edge  race of macabre lies. Literature does not fit into a world which has no stake in truth, goodness, honesty, integrity and values like ethics.

If we want a better world, we shall have to revive literature and bring mankind back from the brink of unrealistic dreams of high life based on power and wealth. Else, the drift into the morass of a world of flimsiness, artificiality, shallowness and duplicity is inevitable, and irresistible.

Dr. Jernail Singh Anand, with an opus of 180 plus books, is Laureate of the Seneca, Charter of Morava, Franz Kafka and Maxim Gorky awards.  His name adorns the Poets’ Rock in Serbia. Anand is a towering literary figure whose work embodies a rare fusion of creativity, intellect, and moral vision. He’s not just an Indian author but a global voice, challenging readers to confront the complexities of existence while offering hope through art and ethics.   If Tagore is the serene sage of a colonial past, Anand is the fiery prophet of a chaotic present. Recently he dedicated hos collection of 12 epics Epicacia Vol 1 and Vol 2 to Serbia and Dr Maja Herman Sekulic.