Live or Die: A Stroke of Good Luck, by Richard L. Burns, reviewed on Sept. 25, 2010 by Floyd A. Logan, San Rafael, CA.
Richard Burns of California wrote a 160 page memoir and self help book published in 2008.
Richard was one of the premier advertising executives in the 1960s. His ad campaigns for airlines, restaurants and personal products were iconic.
Richard was part of the group that thought of painting smiles on the noses of planes. They understood the catchy appeal of those “fruit of the loom” characters in their colorful costumes. He achieved a high level of success by age 38, when he seemed to have all that anyone could want; a loving wife, three healthy children, and the knowledge that some of his ideas had a direct and lasting influence on American culture.
It was then, at the relatively young age of thirty-eight, that Richard was felled by a massive cerebral hemorrhage. There was severe cranial bleeding, with almost no detectable brain function. Immediately following the stroke, he suffered total paralysis. The doctors came to his wife, Nancy, and said “there is nothing we can do, you should make arrangements.” Nancy even wrote an obituary describing Richards’ life, his epic career, and his closeness with his family. All vital signs had become muted or absent. In essence, Richard L. Burns died on Dec. 26, 1968. Nancy’s immediate concerns included selecting which flowers would be at his funeral service.
Floyd Logan lives in San Rafael. He is a Literature enthusiast and amateur writer. If you have questions or comments about his review, he can be contacted by email at floydalogan@gmail.com
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