Essay from Abigail George

The Shore:  On Poets, Schiller And Making Mention Of The Goethean Observation

This is a prose poem that on the face of it in so many words is for children in conflict, war and genocide around the world from a South African poet, writing with a distinct voice for the voiceless. Writing too for the marginalised and disenfranchised, and those experiencing scarcity, lack and poverty in their lives.

“Art is the daughter of freedom,” said Friedrich Schiller, but I say that true art, writing, reading, and expressing oneself is the most noble form of the  communication of the heart. Difficult to attain, tough to master but the experience, negative or positive, is thoroughly worthwhile. It is an experience that gives rise to stamina, willpower, inner strength and discipline. It was the following poets: Dennis Brutus who lived that experience, Victor Wessels who embraced it. It is poets, contemporary poets and beyond, that define that specific experience (in my books) for generations to come of what a poetic life, poetic drive, poetic force truly means. It is an experience that is based on revolutionary struggle and power, strategy, design and personal freedom.

A true poet speaks from an act, a scholarly act, a pause between words, a calm interlude, the brutal heart, vulnerabilities, and images that the pen puts to paper. Putting pen to paper is sometimes all that it takes, resting awareness against wave after wave, vibration after vibration. A true poet walks that powerful line that borders dream and reality, invention and pathway into the unknown, into uncertainty. A true poet leaps into that unknown, leaps across the boundaries and borders of heaven and cloud, and the same poet creates a vision out of nothing, out of art, out of words, out of clay hands. This artistry is unique. It belongs to the poet alone, as Dennis Brutus demonstrated in Letters To Martha, Arthur Nortje in Roots and C. Swart in I Write Riddles And Remedies.

The poet tells us that out of pathetic sadness and the frustration found in struggle, hardship and despair that beauty can still be found in our aloneness, that there is still an enduring message of hope to be found in the unforgiving nature and energy of loneliness. In a time of war, I have discovered that Chantel Swart is one of those poets. Her gift resonates through bone and sinew. As I read her poetry, I draw a long breath and on the exhale I am reminded of things I want to remember but I am also  reminded of things I don’t want to remember.

She is a writer who writes for the world, for the lonely, for the disenchanted, for the disenfranchised in the same ways Nizar Qabbani, Don Afrika Beukes, Tariro Ndoro, Tendai Rinos Mwanaka, Rupert Brooke, Eugene Skeef, Mongane Serote, Khaled Juma, Refaat Alaheer, Yehuda Amichai, Nick Mulgrew, Kiran Bhat, Allan Kolski Horwitz, Miri Ben-Simhon, Diana Ferrus and Clinton V. du Plessis, Suhaiymah Manzoor-Khan have written for the interloper, for those who belong and for those who feel empty, for those who want more out of life, for those that want to be loved on their terms. These are all the poets that make Goethean observations in their work. All the writers that I mentioned write for the outsider. The poet writes for humanity. Humanity is the outsider looking in, looking for love, looking for self-acceptance.

It is the poet that is courageous. It is the poet who forgives the sins of this harsh, cruel world but it is God who forgives absolutely.

Most of all it is recognition that is wanted. The outsider wants recognition, and it is perhaps only the poet that can grant them that, isn’t that what Don Mattera defined a generation as, isn’t that what the freedom fighters who wrote poetry risked, risk? They faced assassination, and that elusive feeling of being loved for who they are, they want their identity to be embraced, they want to be identified, named, claimed, represented in the face of smoke, bone and flesh.

I remember so many things when I read poetry. When the end of a relationship came in my life, it took me years to acknowledge the pain of that ending. I discovered personal freedom and peace of mind in poetry. Childhood again, for one. That collection of sweetness and longing for mother, the presence of father and abandonment, ruin and a kind of wounded, hurt feeling. I am also reminded of a broken world, my broken world, a broken life, capturing those heady emotions and feelings in stark and bleak images. Capturing them in photographs. There they exist on the pages of C. Swart’s poetry, these images, this bleak, dull feeling inside of me as fleeting as happiness, as temporary as day and sunset. They exist for me, and for another female poet. Other poets, people of the South, other poets from Africa. I meet the sun and prayer in my loneliness in Swart’s words, on those pages.

It is important to realise that as the world falls apart around you and collapses after you have lost someone that there will always be music. Now that the relationship has ended, now that the man who was very briefly in my life is gone that is what remains. All of this beautiful and wonderful music remains. When I want to remember, when I want to think about the past, that fleeting happiness I felt so many hours and years ago I play Erik Satie, the Russian composers or Jacqueline du Pre or other classical music. John Cage, for example, or Philip Glass and what will come to me is the outline of the man’s face, the characteristic traits of his personality, the colour of the night as I watched him park his spaceship of a car in the driveway. All of these things have taken to mean so much to me. Yes, he changed me, and he is still significant.

Yes, he is still important to me. Poetry is still important to me. The crash of the music resonates throughout my entire body and a calmness is restored inside my heart. I think as I listen to the rhythm inside the piano keys of the man and I can hear him smile. I feel an ache tearing me up inside as I think of my sadness and his newfound happiness, the relationship that he has now in the country he calls home but it doesn’t matter because I have music. I have Daniel Barenboim and Leonard Bernstein and videos of ballet to watch. And as long as I have tears I will have music.

I listen to this music from the soundtrack of the film The Hours and it’s as if he’s still here. It’s as if he’s still alive for me. Your memory is still alive for me and that’s what counts. The music offers me up his memory and once more his important to me and even this is significant to me. We never really lose in love. It is just the measure of loss and grief in time. Temporary pastimes. Fleeting moments that are viewed with such precision and such mental acumen. Poets live energetic lives in flux, within a maelstrom that is never ending and that can be burdensome if they don’t get it down on paper. All I want to know as the music rises and rises and crashes against every cell in my chest and rib cage and lung and bone and meets all of this pent-up emotion within, what are the contemporary poets hailing from Africa listening to? I wonder to myself, does the man still think of me at all? I can still hear the sound of his voice in this room and sometimes that is all that matters to me. Tragic. Tragic. How tragic is that and what a bittersweet ending. Not the fairy tale after all but an ending nonetheless. I get up and make tea. The music isn’t playing anymore but it is in my heart.

Poetry belongs to the positive and the negative vibration in the wave alone. If you are a poet you speak of the truth, of what you envision, whether it is a clearer understanding of the things we hold dear in life or what we stand in solidarity with. Even the poet is innocent and can be quite innocent in their language that they use.

Even a child can understand what is right and what is wrong and the poet holds up his pen and declares like a child, like every child what is right and what is wrong. That to me is the definition of innocent. There is no struggle, no despair, no hardship in realising and acknowledging what the truth is. It is struggle, despair and hardship that is complex.

That is difficult to define and draw boundaries around. It is struggle, despair and hardship that is complicated.

When I think of Credo Mutwa, I think of the (Native American) shamans. I think of Rumi. I think of Khalil Gibran. If we do not read and write and master reading and writing how will we ever truly articulate our pain. The experience of happiness is a beautiful experience and it can be profound but pain, emotional pain, the “dense pain body” that Eckhart Tolle spoke of in The Power Of Now can be profound too and both happiness and pain can transform our being. This change can be inspiring, a motivating factor in our lives. To these people, to the poets that came before and after, money, wealth and prosperity meant nothing to them, as did material possessions. To our intellectuals, our philosophers, our teachers it is what leads to the betterment of society that is significant to them, what are the aspects of humanity that are noble and virtuous. The greatest of these are the poets, poetry.

It is far easier to carry pain in one’s heart than happiness. It is far easier to acknowledge a clinical depression than to laugh. But in the face of both suffering and malevolence in the world, in the face of sadness, utter despair and struggle, in the face of solitude, silence and the endless hours stretching out before you, there is poetry. There will always be poetry that will save you.

To taste the sweetness of life, to experience the hardship and overwhelming grief of loss and the emptiness of the world without your loved one at your side. For melancholy to always be in your inner circle, for clinical depression to never leave you, for flowers and the smell of incense burning to be a constant presence in your life, on your desk, beside your papers and important books is for your soul to be absolutely ruled by and run by and nurtured by and nourished by poetry. Who is a poet? What is a poet? If life exists, if you are alive, then you are a poet.

In love you will always find despair, always, but in poetry, for poetry to exist, it means love must exist. It means that suffering and death must co-exist. The hours may be empty but you will always have shapes of consolation. Even the intellect can and will offer you hope and cause for reflection for nothing is lost in life. The sea has waves and even the river can nourish your soul. Look, from the river to the sea, the poet finds whatever nourishes their soul. The blue sky, the green grass. You choose. It is always your choice. To despair or find the silver lining, find life, find love.

Published on the Modern Diplomacy website in the African Renaissance blog on November 14, 2024 and published again on the Ovi website on November 23, 2024.

Poetry from Noah Berlatsky

To Sum Up

Well, you might as well throw that out because there isn’t

going to be a biography and no one

is going to care what you thought of the Dance of Death.

It was

a good bit more distant and

less final before you knew the prose

would scurry right into not scurrying

along the wainscotting that decorates your life-

lessness,

a gentle book hitting you

right in the head like

the last one you didn’t read and no one else did either.

Poetry from Xonzoda Axtamova

Mom 

Running along the paths of life

My mother is worried about her livelihood. 

Praise all that I have done,

My mother did not escape the torment of fate. 

Izma ran after me, 

My mother carried me without letting go. 

If I fall, pick me up, caress me, 

My mother who looked lovingly into my eyes. 

Even if he doesn’t wear it himself, he puts it on me,

My mother is frozen in the bitter cold. 

My child fed me that I ate,

My mother didn’t tell me even though she was hungry.  

Caressing my face 

My mother never tired of stroking my head. 

Sacrifice your life for me 

I don’t know how old you are. 

Poetry from Anna Keiko

Young Asian woman with brown hair and brown eyes stands in a patio with potted plants.

Change

Don’t walk in the corner of other people’s clothes.

Don’t do things according to other people’s faces.

It’s an asymmetrical life.

The 180-degree diagonal line can support you to stand?

Some gravitational forces are invisible.

It doesn’t come from the outside.

It’s the slant of your perception.

There are some things you can ignore

Why do things that others can do but don’t want to do?

Change is your theme.

Time is a straight line.

Is indispensable.

Written in Shanghai on January 2, 2025

Impressionist painting with visible brush strokes, pink, orange, yellow, and blue background, two figures, looks like a tall man in a suit and v-neck collar and a smaller female with a green sweater and longer dark hair.

Essay from Maftuna Mehrojova

DIGITAL MARKETING AND NEW WAYS TO WORK WITH CUSTOMERS

Mehrojova Maftuna Soli qizi

student of the Jizzakh branch National University of Uzbekistan named Mirzo Ulugbek

maftunamehrojova64@gmail.com

Abstract: This article examines new ways of dealing with digital marketing and customers. Rapid changes and new trends in the field of digital marketing, as well as innovative approaches such as interactive content and social networks are discussed. These methods help companies develop their brands and build strong relationships with customers. The article aims to study modern approaches to increase the effectiveness of digital marketing strategies and maintain their competitiveness.

Keywords: digital marketing, customer service, personalization, social networks, innovative approaches, marketing strategies, competitiveness.

Introduction

With the introduction of digital technologies into society, it has fundamentally changed every segment of society. In particular, the growth and changes taking place in the business sector show that digital marketing has a significant impact on the development of the economy and the efficiency of the enterprise.

The organization can also implement these complex changes by establishing an effective management strategy. The primary solution for this is to develop a digital transformation strategy that unifies the system and to successfully apply it within the organization. Digitalization offers several advantages, including increased sales or efficiency, and the emergence of new forms of customer interaction.

Recently, various factors have contributed to the growth of Customer Relationship Management (CRM) usage in the market. Many organizations now focus not on competing for new customers, but on increasing the share of demand among existing customers. This involves aggregating customer information obtained by integrating internal databases and acquiring external syndicated data. Computational power is growing exponentially. Software and tools are being developed for the use of these data and computers, which instead of restricting access to analysts, convey analytical tools to the decision-maker. Despite this growth in marketing practices, CRM research in academia remains groundbreaking. The very high costs associated with the commercial failure of the new product emphasize the importance of a model that effectively predicts the product’s entry into the market at the design stage.

Key features of digital marketing

Digital marketing focuses on the process of advertising products, services, or brands through digital channels, such as search engines, social media, email, mobile apps, and other digital platforms. It encompasses a multitude of approaches, methods, and strategies for attracting, engaging, and converting an online audience to buyers or customers. This is a type of marketing that uses digital technologies to engage with customers in a useful and effective way.

One of the most important advantages of digital marketing is the ability to direct specific consumers using personalized and relevant messages. Digital marketers can develop high-target ads that are more relevant to the target audience by analyzing data on consumer behavior and preferences.

Another advantage of digital marketing is the availability of data and ideas in real time. Digital merchants can use analytics tools to track the effectiveness of their campaigns, calculate ROI, and make data-driven decisions to optimize their strategy and improve results.

Manage customer interactions

The foundation for the development of the modern digital economy is e-commerce, which is beneficial for businesses that want to test themselves, and it helps to conduct a series of customer interactions and observations. The customer relationship management system is fundamentally different from other marketing support systems. Their classification is as follows:

1. An operational method of customer interaction. It provides quick access to information about a specific customer during customer interaction (sales and service). Clear organization of customer interaction across all channels requires system integration in the process of coordination. Currently, much of the customer relationship management system is focused on this category.

2. Analytical management of customer relationships. Analyze statistical data to develop a more effective marketing strategy. System integration statistics require effective analysis. Analytical customer relationship management is used in a smaller scale than the above category, and the concepts of data storage and analysis are much closer. For this reason, system providers in this field are referred to as systems for analytical management of their relationships with customers.

3. Collaborative management of customer relationships. It allows the customer to have more influence on the design development, product creation, delivery, and service processes. The internal process of the enterprise requires technologies that encourage the client to cooperate with low costs. For example:

1. Collecting customer suggestions when developing product designs.

2. Access customer product samples with feedback;

3. Counter-price organization, that is, by placing one’s own demands on the product and how much one can pay for that product.

Digital and social media marketing strategies.

There are different strategies for achieving digital and social media marketing success. Below are some of the key techniques that are most commonly used in this field:

Content marketing is a way to engage and influence the audience by creating and disseminating useful and interesting information. This can include blog posts, videos, infographics, and many other types of content. Well-crafted content not only expands the audience, but also helps to create a positive image of the brand.

SEO (Search Engine Optimization) is a search engine optimization strategy aimed at highlighting websites in search engines. This will attract more traffic (the number of visitors to the website) and generate tremendous sales. Actions such as keyword research, in-page SEO, off-page SEO, and technical SEO are important parts of SEO.

Email marketing is the regular sending of information by email to users included in a specific list. This method allows you to report special offers, news, and products. Email marketing is very effective not only in attracting new customers, but also in strengthening relationships with existing customers.

Social media ads – Advertising on social media platforms, such as Facebook, Instagram, and Twitter, allows you to target a target audience directly. These platforms can be clearly marked, taking into account users’ interests, age, and geographical location.

Interactive marketing, also known as marketing, is a type of marketing that encourages two-way communication between a brand and its audience. This involves using various channels and strategies to engage customers in the conversation, rather than just sending messages to them. The goal of interactive marketing is to create a more attractive and memorable customer experience, build brand loyalty, and ultimately increase sales.

There are several advantages of interactive marketing:

Increased engagementInteractive marketing allows businesses to communicate more meaningfully with their customers, creating a two-way conversation that can lead to increased brand awareness and loyalty.
Enhanced customer experience By delivering personalized and interactive experiences to customers, businesses improve the overall customer experience and make it more enjoyable and memorable.
High conversion rates Interactive marketing campaigns often have higher conversion rates than traditional marketing methods because they are more engaging and memorable.
Greater customers concept Interactive marketing allows businesses to collect valuable information about customer preferences, behavior, and needs. This information can be used to improve marketing strategies and develop new products.
Enhanced brand reputation When customers have a positive relationship with a brand, they are more likely to recommend it to others, which can increase the brand’s reputation and attract new customers.
Cost-effective Interactive marketing can be a cost-effective way to reach customers, especially through digital channels like social media and email marketing.

In conclusion, the introduction of new methods of digital marketing and customer service has become an integral part of modern business strategies. These methods allow not only to effectively implement marketing processes, but also to more accurately respond to customer needs. Approaches such as personalization and interactive content help build strong relationships with customers, which increases brand trust.

Influencer marketing and social media strategies play an important role in increasing brand visibility in the digital world and reaching a wide audience. It also improves 24/7 customer service through chatbots and virtual assistants, enhances brand interest and user experience.

The application of innovative approaches to digital marketing allows companies to maintain competitiveness and seize new market opportunities. New ways to work with customers are not just marketing strategies, but a powerful tool that serves to further develop the overall business model. In the future, we expect new trends and technological advancements in this direction, which will give companies not only innovation but also an advantage in effectively working with their customers.

List of references:

1. Khakimov Z.A., Sharifkhujaev U.U. Interactive and Digital Marketing. Economics Publishing House. 2020. – 183p.

2. Azizova Manzura Ibragimovna PLANNING THE ACTIVITIES OF AN ORGANIZATION USING DIGITAL MARKETING // Digital Economy (Digital Economy). 2023. No. 5.

3. URL: https://cyberleninka.ru/article/n/digital-marketing-using-organization-activity-planning

Essay from Aminova Dilbar

Central Asian teen girl with long dark straight hair, earrings, a white collared shirt and coat, and a white hat.

Most importantly, the Decree of the President of the Republic of Uzbekistan No. PF-5876 dated November 15, 2019 defines the goals, principles and main directions of the state policy of the Republic of Uzbekistan in the field of interethnic relations

Firstly, the harmonization of interethnic relations – the formation of constructive and mutually respectful relations between representatives of nations and peoples is explained.

Secondly, the state policy in the field of interethnic relations – consists of the systematic activities of the state in the field of improving and regulating interethnic relations in society, aimed at ensuring the Constitutional rights and freedoms of citizens, their equality before the law, regardless of their gender, race, nationality, language, religion, social origin, beliefs, personal and social status.

Thirdly, interethnic tolerance is a social norm of civil society, manifested in a spirit of compromise towards the views, religions, customs, traditions and culture of representatives of other nations and peoples that do not contradict universal human values.

Of course, the “Day of Friendship of Peoples” serves to further develop interethnic relations and friendly ties with foreign countries in New Uzbekistan, to demonstrate that exemplary socio-economic, cultural-educational and legal conditions have been created for the effective implementation of the state policy of the Republic of Uzbekistan in the field of preserving and developing the language, culture, traditions and customs of representatives of various nations and peoples living in our republic. In order to achieve these great and noble goals, July 30 is widely celebrated in Uzbekistan every year as the “Day of Friendship of Peoples”. May this holiday be blessed for our tolerant people living in our homeland, where human dignity is honored.

Aminova Dilbar, a first-year student at the Urgench branch of the Tashkent Medical Academy.