The PROFIT Percent
Everyone is out to make money. More money. And more money. And if
you’ve put in some money already, then you’re out to make a profit,
plain and simple.
Still, one often, if not frequently, makes profit but still doesn’t
quite hit jackpot– or put another way, doesn’t feel as comfortable as
his seemingly lesser competitor seemingly making lesser profit.
So that one is eventually made to ask, What matters most in an
enterprise? Is there more to a stable, sustainable franchise than
profit? How can one truly maximise profit?
To answer the questions and to have a feeling of self-accomplishment,
one often suggests numbers: the number of workers employed, of brands
marketed, of products and services offered. Yet, as experience
(eventually) shows, to keep a business running one needs profit more
than numbers– and a certain type of profit at that.
It is (forgivable) conventional wisdom to say that one’s profits
increase with the numbers, but is this really true? And more
significantly, Is the increase in profit commensurate with (or worthy
of) the increase in numbers– with the consequent more salaries and
higher cost of maintenance?
To answer these curiosities, I share the following scenarios with you.
