October’s issue will be curated by Kahlil Crawford and has the theme of ELECTRONICA: Sound Medicine. This includes pieces about electronic music, pieces about the intersection of art, creativity, technology and healing, or electronic music composition itself.
The Electronica issue will be published October 1st and people may submit for it anytime this month. Please feel welcome to send submissions to synchchaos@gmail.com with ‘Electronica’ in the subject line. Our September 15th issue will come out as usual.
Now, for September 2023’s first issue! Our theme is A Commemoration. As a magazine, we’re commemorating fifteen years of existence, as we published our first issue in August 2008. Our first theme was Creating Abundance Through Imagination.
In this month’s issue, some of our contributors honor loved ones or special occasions, but everyone who writes or creates art is making a commemoration in some way, placing some of their work out in the universe.
David Estringel relishes his world: lightning storms, poetry slams, even funerals and lost loves ruined like ice cream left out too long on the counter.
Dr. Shailesh Gupta Veer’s speaker seeks unity with his loved ones and with the natural world and expresses this ecstasy in bursts of poetry. Sayani Mukherjee speaks of how the very atoms of her body are part of a much larger and sanctified universe.
American poet James Penha expresses the dislocation and wonderment of his trip to Bali through a series of haikus concerning birds and waves and trees. J.D. Nelson probes the world in tiny poems that give the effect of peering over the edge to catch a glimpse of something mysterious. Daniel De Culla adds a bit of mystery to his work by superimposing a butterfly on older and newer photographs of people. Jim Meirose creates a carnivalesque atmosphere in his surreal piece about games activated via coin slot.
Don Bormon takes pride in the wondrous world around him, the natural and human beauty and heritage of his native Bangladesh. Abdullah Al Mamun celebrates the beauty of nature and reminds us to respect the natural world. Monira Mahbub speaks to and draws the beauty of ordinary life in a small country village close to nature. Channie Greenberg celebrates nature through her selection of photographic closeups of a variety of white flowers.
Isabel Gomes de Diego highlights the majesty of our world through photos of her young son with some lovely horses. She takes joy in her family as much as in nature.
Tanvir Islam highlights the love, kindness and support of his mother while Bakhora Bakhtiyorova outlines the many ways her mother has enriched her life. Nilufar Tuktaboyeva illustrates the unconditional love of parents and the sacrifices they make for their children.
Carol Pierce illustrates how a grandmother continues to teach compassion to younger members of her family even while in a physical rehab facility. Mr. Ben speaks to how parents and teachers need to give children proper guidance on how to behave, in his new book Don’t Be Stubborn.
Wazed Abdullah reflects on the educational guidance he receives at school. Mantri Pragada Markandeleyu also outlines methods for improving education through graphic design principles in his essay on “Choism.”
Lily Erkinova Nilufar also turns to principles of design to suggest ways to improve the tourist experience, and thus the economic development, of Uzbekistan. Mantri Pragada Markandeleyu’s mixed media pieces interpose American cinema glamour with life lessons on ethics, wisdom, and success.
Nurujjaman speculates on what he will become when he is an adult and finishes school.
Abdul Aziz Muhammad Inuwa speaks to the creative life force behind the pen of a poet. Mark Young’s postwoman poems address the random gifts people and life bring that can inspire an artist. Gustavo Galliano imagines that he’s being watched as he works, and this supposed mysterious figure becomes his muse.
Eva Petropolou Lianou compares the thoughtful process of crafting a poem to a romance, while sharing the difficulty of holding onto high ideals in a world where not everyone shares them. Stephen Jarrell Williams contributes pieces replete with cyber and supernatural dangers and urges us to remember the values we knew when we were young to navigate a changing world. Annie Johnson recollects the idealism of her early childhood and the hazy early mornings next to her true love.
Jerry Langdon’s poetic speakers feel themselves dissolving, as they lose valued relationships that made them who they were or their sense of uniqueness as artificial intelligence supplants them. Rus Khomutoff’s work feels disorienting, yet reflects and spurs us on towards seeking authentic truth and becoming our real selves.
Marjorie Thelen’s spiritual poetryencourages us to leave behind ideas about God/Goddess and experience the divine and spiritual awakening for ourselves as part of a universe full of many similarly awakening beings.
Rasheed Olayemi reminds us that true religious faith should inspire love of others rather than sectarian hatred.
Abdullah Al-Mahin writes of a person who has intelligence and perhaps a form of wisdom, but lacks love and compassion. Christopher Bernard finds no vindication, but only sorrow, and pity for the man and for our world, in the mug shot of former American president Donald Trump.
Mykyta Ryzhykh probes the selfishness and inhumanity he sees in contemporary life and urges us away from various forms of illicit power and exploitation.
Mahbub Alam suggests with two poems that the world’s inhabitants can either connect together or divide with conflict. Ekpenisi Nwajesu’s poetry offers advice on how to survive both internal and external conflict and suggests that people experience both during wartime. Roodly Laurore illustrates an argument between neighbors that de-escalates when adults pay attention to the wisdom of children.
Ayodeji Michael Adeboboye interviews Nigerian political leader Jimoh Ibrahim about statecraft and national defense and peacemaking in the country.
Daniel Aondona’s fantasy tale illustrates the negative consequences of arrogance and selfishness in the life of a leader: pride goeth before a fall. Henry Ikechukwu’s supernatural action drama illustrates the violent and alienating effects of homophobia and the possibility of future survival and triumph.
Mesfakus Salahin compares a romance to an epic drama, a dream fantasy that becomes real life.
Akhlina Ankhi presents a picture of a true and devoted romantic love that inspires a couple to work for justice and unity throughout the world. Sharipova Zuhro Sunnatovna evokes the beauty and renewing power of caring and nonjudgmental friendship and of rain. Shamsiya Khudoinasarova Turumovna illuminates the intensity of romantic passion while Elmaya Jabbarova highlights the wonderment of sincere love. Kristy Raines speaks to the way love not only welds a couple together but also burns away anything that could be a distraction to that connection.
John Edward Culp demonstrates how love, or friendship, can lift him up and call him back to himself on a bad day. David Estringel relishes the physical side of passion in his upcoming poetry collection Blue, reviewed here by Cristina Deptula. Taylor Dibbert highlights the unconditional love of his dog.
Leslie Lisbona reflects on a romance that fizzled out due to its inopportune timing and anti-Semitism.
J.J. Campbell muses on the persistence of his youthful dreams as he experiences gritty and cynical middle age. Duane Vorhees cleverly illuminates the limits of our heroism, language, and knowledge.
Sabrid Jahan Mahin muses on the brevity of life while Azemina Krehic remembers a personal loss in the time of great national grief in the Balkans. Manzar Alam grieves a young loved one who passed away. Francesco Favetta compares life to the sea, constantly roiling in motion and bringing change and grief, and takes comfort in his mother and his family.
Through her eaglet and lamb poems, Lilian Dipasupil Kunimasa exposes the danger and vulnerability inherent in our existence as well as the unnecessary cruelty we face at the hands of others. In his discussion of H.G. Wells’ novel The Time Machine, Z.I. Mahmud suggests that it is change and challenges in our environments that push us to evolve and become creative.
We hope that the experience of reading this issue pushes you to become your best and most creative self. Enjoy!
Some useful strategies for improving speaking skills
Speaking is a part of the important skills in learning English.
Speaking is an activity to express oneself in a situation or to express a sequence of ideas among people in a community by using verbal and non-verbal symbols in a particular language, situation, and context.
Remember that if your goal is improving speaking skills, it is a good idea to read aloud. This will not only help you practise unfamiliar words, but also help you improve your pronunciation and fluency.
To turn into a better communicator, you need to spend time. You will not notice changes overnight, but if you keep working step by step, you will develop significant skills. Like Dave Brailsford dominated world cycling by using the marginal gains technique, you should approach your progress as a daily improvement.
Here are some tips which help you improve your English speaking skills.
One of the biggest reasons why people struggle to speak fluent English without hesitation is because they feel conscious of their words. If your native language isn’t English, you prefer speaking as little as possible to avoid any mistakes. You worry about others judging you and as a result, you keep your lips sealed.
Unfortunately, you will have a hard time improving your English speaking skills unless you try. Without attempting to speak, you cannot improve your communication.
Expecting to improve your speech by speaking as little as possible is like trying to learn swimming without stepping into the water. You have to get wet to learn and water will seep into your nostrils when you are learning. People might turn around to look but do not let that bother you much.
I had the same insecurity when I had trouble speaking in a flow. I used to try to wrap up my sentences in quick bursts. But little by little, I stepped out of my comfort zone.
During the process, I framed some terrible sentences and used the most stupid words for the context, but I got better. I am not an amazing conversationalist even today, but when I look back at how hesitant I was many years back, I feel happy to know how far I have come.
If you do not want to talk because you fear making mistakes, read no further because the rest of the tips will be of no use.
And additionally;
2. Embrace pauses
The biggest fear of a person with weak communication skills is a pause. The sound of silence between a sentence makes them feel like they are under the gun of judgment.
The truth is, pauses add more value to your speech when you use them right. All good speakers use pauses for the best effect. If you need an extra moment to gather your words, just pause, even if you are in between a sentence. Sometimes you might pause at awkward points but you will realize the difference between the good and bad pauses yourself.
A little silence works better than an incorrect usage of words. Also, a pause makes you appear more thoughtful. Do not fear pauses, embrace them.
The most common flaw in conversations is the overuse of filler words like “errr, like, umm, you know”. When you gather your thoughts to grab the right words, you feel the necessity to fill in the silence with a sound or words.
You do not have to.
As mentioned in the previous tip, pause instead of using a filler word. Now, it is easier said than done because your subconscious mind prompts you to use those words without your knowledge.
But if you pay enough attention to your words, you will notice your mistake as soon as you do it. You may not detect it quick enough to stop using the filler word, but you do have a moment where you feel, “damn, I used ‘like’ again.”
When you keep telling yourself you made the mistake, the message feeds into your subconscious. So mentally tell your brain that you messed up and your mind will learn to correct itself. Again, do not expect results overnight, but if you do this many times in a day, you will notice a significant cutback in your usage of filler words in a month.
I used tons of filler words. Like, err, umm, you know. You name it and I have had that habit of using it. Telling myself I made a mistake was one of the most powerful techniques which helped me get over them. Today I feel so comfortable using a pause instead of a filler word and so does the listener.
Classification of sounds in English
Abduqaxxorova Odinaxon (The 1st class student of Uzbekistan State World Language University)
Abstract:
To define and categorize sounds as language units, it is not sufficient to understand how speech organs produce sounds. It is considered that a phoneme is a speech sound, a functional unit of speech. It is the smallest functional unit of speech, which exists in the speech of all people, all languages and communities.
Introduction:
From the practical view, the organs of speech are capable of uttering many different kinds of sounds. No one can describe and write sounds clearly. The study of phonetics is ancient. Indians and Ancient Greeks were both aware of it. But in the second half of the 19th century, it started to advance as a science. Lexicology, grammar, and stylistics are intimately connected to the language's phonetic system, vocabulary, and grammar because they form an integral whole.
44 phonemes of English are represented by the alphabet's 26 letters. There couple of major classes of sound in all of language that named as vowels and consonants. 24 out of 44 sounds, 21 out 26 of consonants and separated from vowels by the fact that there is an obstruction in the throat during pronunciation. Then, we have 20 vowel sounds and 5 letters left. When it comes to consonants ,they are divided into 3 levels in linguistics, which are acoustic, articulatory and auditory aspects. According to V.A. Vassilyev, primary importance should be given to the type of obstruction and production manner of noise. He identified two big classes of consonants:
a) occlusive
b)constrictive.
For instance, pine- fine , bat-that, bee-thee ,take –fake ,like-bike, tea-sea, seed-seas, pull-full and etc.
Moreover, phoneticians thought that the basic principle of classification should include degree of noise and this prompted the creation of another split:
Sonorants- p,b,t,d,k,g,f,v,s,z,ð,θ ,dʒ , tʃ ,ʒ , ʃ.
Noise consonants: m,n, ŋ,w,l,r,j.
It is significant to first describe the articulatory and acoustic characteristics of vowels before discussing them. Vowels, unlike consonants, are voiced sounds produced without any obstruction. Besides that, vowels differ in respect of their length. All English vowels are divided into 3 graphs: monothongs, diphthongs and diphthongoids.
Monodiphtongs are vowels which articulation is unchanging. There are 12 monodiphthongs in English which are
[cɪ ,e, æ,ɑ: , ɒ, ɔ: , ʊ, ɜː ,ə] example:
-dagaut [ˈdʌɡaʊt], flap [flæp] , uniform [ˈjuːnɪfɔːm] .
The word “diphthong “ comes from the Greek and means “2 voices” or “2 sounds”. And it is a complex vowel sound that involves movement of the tongue from one situation to another pronounced so as to form a single syllable. The English diphthongs are:
[eɪ, aɪ, ɔɪ,aʊ,ɜʊ,ɪə,ɜə,ʊə] for instance:
-appetite [ˈæpɪtaɪt],eight [eɪt] .
Diphthongoid is a vowel that is midway between a monodiphthong and diphthong , one vowel represent two sounds like pipe [aɪ] or union [:u] .
Conclusion:
Discourse acknowledgment and utilization in children's early word learning and successful nonverbal and verbal interaction with grown-ups and other children depend on sounds. Youthful individuals learn how sounds work through the words they listen to from grown-ups. English is classified as a Germanic dialect since it borrows advancements from other Germanic dialects such as Dutch, German, and Swedish. These joint improvements demonstrate that the dialect plummeted from a single Germanic predecessor.
References:
1.M.T.Irisqulov,A.S.Shatunova, A.A.Muzykina. English phonetics.2007.
2. M.A.Соколова, К.П.Гинтове, Л.А. Кантер Н.И.Крылова ,Стихонова, Г.А Шабадаш . Практическая фонетика английская языка. 1997.
3.Vassilyev.V.A.English phonetics.1970.
4. web-site: https://infourok.ru/classification-of-english-speech-sounds-4776214.html
5.A.A.Abduazimov,ingliz tili fonetikasi,2007
As the world becomes increasingly interconnected, the ability to communicate in English is becoming more and more important. Many parents want their children to start learning English as early as possible. This is where teaching English in kindergarten comes in. Teaching English in kindergarten can be a rewarding experience for both teachers and students. It is a great opportunity to introduce children to a new language and help them develop their language skills at an early age. As for the benefits of teaching English in kindergarten are numerous. First and foremost, young children have a natural ability to learn languages. Their brains are wired to absorb new information quickly and easily. This means that if they are exposed to English at a younger age, they are more likely to become proficient in the language later in life. Additionally, learning English in kindergarten can help children develop important cognitive skills. Learning a new language requires children to use their memory, attention, and problem-solving skills. These skills can then be applied to other areas of their lives, such as math and science. Furthermore, teaching English in kindergarten can help children develop social skills. Learning a new language requires children to communicate with others and work together to understand new concepts. This can help children develop empathy and self-confidence.
Despite these benefits, teaching English in kindergarten also comes with its challenges. One of the biggest challenges is teaching young children requires a different approach than teaching older children or adults. Teachers must be patient, creative, and able to engage children in fun and interactive activities. Another challenge is ensuring that children are not overwhelmed by the new language. Young children have limited attention spans and may become frustrated if they are expected to learn too much too quickly. Teachers must strike a balance between challenging children and keeping them motivated and engaged.
With the right approach and resources, it can be easier to teach foreign languages in the early ages. There are numerous tips to teach English for young children. Firstly, using visual aids. Visual aids are an essential tool for teaching English to young learners. Children learn best when they can see and touch things. Using flashcards, pictures, and other visual aids helps children to understand new vocabulary and concepts. Secondly, play games can be a great way. Games are a fun and effective way to teach English. If the games involve movement and interaction, such as Simon Says or Duck, Duck, Goose, it will be easy children to recognize new theme with fun way. Board games and puzzles in teaching vocabulary and grammar structures are also great tip. Moreover, storytelling, song singing are also considered effective ways.
Sardor Tukhtaev, Uzbek student of world economy and diplomacy
My family is the most important thing in my life. They are my source of motivation and inspiration. They have been there for me through thick and thin, and I am so grateful for their unconditional love and support.
My parents have always been my biggest cheerleaders. They have always encouraged me to pursue my dreams and to never give up. They have always been there to pick me up when I fall and to push me to do better. They have always been my biggest fans and have always believed in me, even when I didn’t believe in myself.
My siblings have also been a great source of motivation. They have always been there to lend an ear when I needed to talk, and to offer advice when I needed it. They have always been there to cheer me on and to celebrate my successes with me. They have always been my biggest supporters and have always been there to lift me up when I was feeling down.
My friends have also been a great source of motivation. They have always been there to listen to my ideas and to offer their support. They have always been there to encourage me to take risks and to try new things. They have always been there to celebrate my successes and to help me through my failures.
My teachers have also been a great source of motivation. They have always been there to challenge me and to push me to do better. They have always been there to offer guidance and to help me reach my goals. They have always been there to encourage me to strive for excellence and to never give up.
My mentors have also been a great source of motivation. They have always been there to offer advice and to help me stay on track. They have always been there to provide guidance and to help me reach my goals. They have always been there to encourage me to take risks and to never give up.
My family, friends, teachers, and mentors have all been a great source of motivation for me. They have all been there to support me and to help me reach my goals. They have all been there to encourage me to never give up and to always strive for excellence. They have all been there to remind me that I can do anything I set my mind to.
My motivation is my family. They have always been there for me, and I am so grateful for their unconditional love and support. They have always been my biggest cheerleaders and have always believed in me, even when I didn’t believe in myself. They have always been there to pick me up when I fall and to push me to do better. They have always been my biggest fans and have always been there to celebrate my successes with me.
My family is my motivation. They have always been there for me, and I am so thankful for their love and support. They have always been there to encourage me to pursue my dreams and to never give up. They have always been there to remind me that I can do anything I set my mind to. They have always been my biggest cheerleaders and have always believed in me, even when I didn’t believe in myself.
PROSPECTS OF APPLYING MARKETING STRATEGIES IN THE DEVELOPMENT OF THE COUNTRY’S TOURISM MARKET
(in the case of the tourism market of Uzbekistan)
Erkinova Nilufar
Student of Tashkent State University of Economics
lilyliterary75@gmail.com
Tashkent, Uzbekistan
ABSTRACT: This article describes ways to increase the role of tourism in the country’s economy and its share in its development, and at the same time implement strategic measures in the field of tourism marketing in order to ensure sustainable development in the country’s tourism market. Also, the analysis of the imbalances that have occurred in certain sectors of the tourism market of Uzbekistan is considered and their elimination, as well as finding and expanding the target audience, as well as attracting consumers in the tourism industry and meeting their needs at the level of demand, are targeted marketing strategies for the effect of use is revealed.
KEY WORDS: marketing strategies, tourism marketing, market of tourism, goals of visits, tourists, tourism services, target audience.
INTRODUCTION.
Nowadays, in the socio-economic reforms implemented in our country, special attention is paid to the issues of turning tourism into a strategic branch of the economy, expanding the activities of the tourism services market, and developing regional tourism systems. In the new development strategy of Uzbekistan for 2022-2026, the goal of increasing the number of domestic tourists from 12 million and the number of foreign tourists visiting the republic to 9 million within the framework of the “Travel around Uzbekistan” program has been set. in which the export of tourism, transport, information and communication, including software and other services will increase by 1,7 times or reach 4,3 billion US dollars, selected regions based on the defined target plans, including Samarkand, Khorezm, Bukhara, Navoi, Tashkent region and the city of Tashkent, the Republic of Karakalpakstan, to rapidly develop the tourism industry in the region of the island, to increase its role and share in the economy, to diversify and improve the quality of tourist services, to expand the tourism infrastructure, to widely introduce barrier-free tourism infrastructure in the main tourist cities of the country, the tourism sector until 2026 tasks such as doubling the number of employed people to 520,000. To achieve these goals, it is important to use marketing services strategy based on the market economy.
METHODS.
The theoretical and practical aspects of the expansion of the tourism services market, as well as the establishment and development of regional tourism systems, are reflected in the scientific works of many foreign economists.
In particular, it is covered in the scientific works of T.L.Shilchenko, V. Kvartalnov, A.D. Chudnovsky, A.P. Durovich, and others.
Theoretical aspects of expanding the activity of the tourism services market in our country, specific features of the formation of regional tourism systems, issues of development of tourism clusters and free tourist areas M. Amonboyev, N. Jorayeva, Fayzieva Sh.R, Norchayev A., Alieva M. and researched in the scientific works of other scientists.
To increase the number of local tourists from 12 million and the number of foreign tourists visiting the republic within the framework of the “Travel Uzbekistan” program, which was selected to achieve balance in the tourism market.
The possibility of achieving the intended goal will increase based on the determination of measures to reach 9 million people. In particular, the importance of defining a marketing strategy can be seen in the following:
• Promotion of the country’s tourism potential in foreign tourism markets,
• Presentation of new tourism destinations and products,
• Preparing promotional materials on the tourism potential of the regions, covering in the mass media and organizing information tours,
• Organization of “Domestic Tourism Month” with discounts in off-season months, and “Domestic Tourism Week”, “Domestic Tourism Days” programs within the framework of cultural, entertainment, national and religious holidays, big sports events.
• Approval of the main forecast indicators for the organization of domestic tourism flow in the cross-section of regions.
• Provision of tourism services that encourage travel across the country among working groups.
• Voluntary discounts in hotels, catering establishments, cultural and entertainment facilities, the Ministry of Tourism and Sports, JSC “Uzbekistan Airways” and JSC “Uzbekistan Railways”
• It is possible to know how important the marketing strategy is in the tourism market, which plays an important role in the country’s economy, by clearly defining the measures, such as the organization of explanatory work on barrier-free tourism and its advantages among business entities in cooperation with the UNWTO.
In today’s modern conditions, expanding the activity of the tourism services market, establishing and developing the activities of regional tourism systems, including tourist clusters, free zones specialized in tourism, are among the issues of objective importance. After all, as the President of the Republic of Uzbekistan
Sh. Mirziyoyev stated: “Turning tourism into a strategic branch of the economy remains a priority for us” In order to effectively organize the activities of regional tourism systems, including tourist clusters and free tourist areas, in order to expand the activities of the tourism services market, it is necessary to study and thoroughly analyze the experience of foreign countries.
RESEARCH METHODOLOGY
As a result of the analysis of various negative economic changes taking place in the world in the conditions of the formation of the innovative economy, the main principles and factors of the comprehensive development of the tourism sector, increasing the economic efficiency of the development of regional tourism, and the development of tourism services were studied. and based on the opinions of experts, it is proposed to determine the priority directions of the development of the tourism sector through methods such as analysis and synthesis, observation, grouping, comparative analysis, systematic approach, statistics and economic analysis. Also, concrete recommendations were developed regarding the factors related to the effective organization of the activities of tourist facilities in the regions, the rational use of marketing in tourist infrastructures and the offer of quality services, as well as the levels of support for the development of the tourism industry.
ANALYSIS AND RESULTS.
The tourism market is a socio-economic phenomenon that unites demand and supply to ensure the process of buying and selling tourist products at the specified time and place, and services are the main subject of trade. Marketing principles are also widely used in the tourism market. On the basis of tourist marketing, it is possible to create competition not only at the state level, but also at large companies and organizations. They use tourism marketing to build a country brand. Of course, this leads to more tourists choosing one country over another.
Figure 1. The main factors affecting the development of the tourism market
Creating a brand for an entire country is definitely a mission that requires the cooperation of several institutions and the budget allocated by governments.
This starts with the media that creates a country's brand image for potential visitors, a tool that illuminates the smallest details that tourists will experience during their visit to the country.
Motivating and limiting factors affecting the development of the tourism services market are presented in Figure 1. The motivating factors include demo-graphic, economic and social factors.
Factors affecting the development of the demographic regional tourism services market include the growth of the world population, urbanization, the increase in the population’s demand for quality services, and the increase in the level of knowledge of foreign languages.
In the development of the tourism market, international economic factors are also of great importance, which is reflected as a result of the development of the world economy, the acceleration of scientific and technical progress, the growth of the population’s income, and the development of the material and technical base of tourism.
At the same time, it is appropriate to use remarketing methods in case the decrease in demand leads to imbalance as a result of the limiting factors that can affect the growth of the tourism market shown in the above diagram. The purpose of this type of marketing is to adapt the demand to the conditions of various seasonal changes, to take into account the elasticity of demand and supply, and to reduce the impact of natural factors and environmental conditions through tactical planning in advance.
In order to have a target audience, it is intended to focus on the following aspects:
• Thorough study of customer needs through research and maximum organization of services accordingly;
• Improving online service by creating websites or working on existing networks. Paying special attention to mobile, as many customers make reservations or purchase services through their mobile devices.
• Increasing brand awareness through constant activity in social networks and the use of video marketing methods;
• Effective use of the email marketing system and attracting potential customers through it;
• Work on advertising at a professional level to increase the effectiveness of the campaign. Make sure that the ad text and headline are attention-grabbing and creative.
Tourism marketing is a constant study of how well the enterprise meets the requirements of the market in which it operates. However, it is necessary to take into account the differences in the marketing goals of the more than 56 types of industries operating in the tourism sector (restaurants, hotel chains, travel markets, transport organizations, etc.). Knowing the different types of tourism now helps to build a business with target travelers in mind. This is the driving force behind tailoring the experience for each traveler. As the most common branches of the tourism industry:
• Recreational tourism: food, beach tourism;
• Cultural tourism: ecological, rural, religious, war, sports, open nature, pilgrimage tourism.
• Medical and business tourism.
Tourism is a fast-growing industry compared to other industries, because it is an industry that can be developed without requiring large investments for our country. If other sectors, including air, railways, automobiles, food and shopping centers, hotels develop, tourism can develop easily if there are tourist facilities in that place.
According to experts in the field of tourism, it will become the most important profitable industry in the world in the 21st century. Now it ranks third in the world after the automotive industry and oil refining.
The marketing concept that emerged in the USA at the end of the 19th century began to be used by professionals in the field of tourism in Europe by the 50th years of the last century. This movement began in the history of independent Uzbekistan with the establishment of the national company “Uzbekturizm” on
July 27, 1992 by the decree of the President of the Republic of Uzbekistan. The main task of the company was to implement state policy in the field of tourism and create a national model of tourism development.
The fact is that from the point of view of marketing, each market consists of consumers who differ from each other in their tastes, desires, and needs, and who buy tourist services based on different motives. Therefore, the implementation of successful marketing activities involves taking into account the specific preferences of different groups of consumers. This is the basis of market segmentation. The most widespread in the tourism industry of Uzbekistan is the market of cultural tourism. Segmentation of the tourist market is defined as a classification according to the qualitative and quantitative features of the requirements of potential customers. The main purpose of segmentation is to direct the tourist product, which cannot meet the requirements of all consumers. By means of it, the main principle of marketing is implemented - targeting the consumer. In this case, the tourist enterprise does not distribute its efforts to the four sides, but focuses on the “main impact direction” (on the market segments that are most promising for it).
Therefore, sales, advertising, other forms and methods of sales promotion lead to an increase in the efficiency of use.
The most common customer motivations in the tourism market include segmentation by travel product and description. Types of tourism are also characterized by travel products.
Taking this aspect into account, we can determine the following main goals of trips (Fig. 2).
Figure 2. Destination types of visiting tourists
If we analyze the main indicators in the field of tourism in 2021, we can observe that a total of 1881,3 thousand foreign tourists visited the country, which is 181,3 thousand (10,7%) more than the plan (table 1).
From the data of the table, it is understood that we can see the largest part of the flow of tourists for the purpose of eliminating relatives, and the main reason for this is that our country is multinational, and the flow of tourists from sister countries, including neighboring countries, is high. We can see that it is in the second place in the number of tourists coming to the country for the purpose of recreation, and it can be understood that the other tourism goals have a significant impact on the country’s tourism.
It follows from the analysis that in order to further improve the flow of foreign tourists to the country, it is important and more effective to focus on the leisure and pilgrimage tourism part of the tourism market when choosing a marketing strategy. But in order to maintain market balance, it is appropriate to choose a separate long-term target strategy to increase the flow of tourists visiting for service, medical, and commercial purposes.
Tourism has a clear seasonality. It involves the analysis of tourist flows by main season, between seasons, months and seasons. According to the reports of the Ministry of Tourism and Cultural Heritage of the Republic of Uzbekistan, the semi-annual indicators of the current year 2022 show that 1,876,232 foreign tourists visited.
Figure 3. Comparative ratio of tourists arriving in the country in the first half of 2022.
It can be seen that 84% of tourists are residents of neighboring countries. Foreign tourists make up 5%. These data show that it is desirable to ensure that the level of interest of foreign visitors in the field of tourism reaches long distances. In this case, it is possible to correctly and effectively use strategic marketing methods in the application of measures and thereby attract potential and target customers.
DISCUSSION
The results of the research show that the tourism sector is a complex system with a multifaceted functional structure aimed at meeting the needs of tourists, and also includes specific forms and methods used in providing services;
- The tourism market offers unique tourist products for tourists. The tourist product has a complex description and appears in the form of a “package of necessary services” to satisfy the demand that arises during the trip;
- The main difference of the tourism industry from material production is that the final results of the provision of tourist services occur with the direct participation of the consumer and the consumption process is carried out directly in the place where tourist resources are available;
- The fact that the demand for tourist services has a high sensitivity to changes in the socio-economic environment in relation to the market situation. In this case, the security of the services provided in the field of tourism will be of special importance.
- At the current stage of the development of the tourism market in Uzbekistan, the main task of state organizations is to direct local tourists to the domestic market along with foreign tourists, which is an objective necessity of increasing economic efficiency.
Legislation and normative legal framework in the field of tourism activities aimed at creating favorable conditions for the activities of tourism industry entities are being formed. Elimination of all obstacles and pitfalls in the development of tourism, simplification of visa and registration procedures, passport and customs control, state management of the tourism sector and market-specific regulation mechanism are being optimized, and healthy tourism market protecting the competition.
In today’s modern conditions, expanding the activity of the tourism services market, establishing and developing the activities of regional tourism systems, including tourist clusters, free zones specialized in tourism, are among the issues of objective importance. In order to promote the country's tourism potential in foreign tourism markets, it is necessary to determine some basic measures, and these can be expressed as follows:
- Declaring the country as a safe country for travel;
- Conducting marketing research in target markets and developing a tourism marketing strategy across countries after the pandemic;
- Participation with a national stand in international tourism exhibitions and fairs in foreign countries;
- Regular organization of “Days of Uzbekistan” promotional campaign worldwide with the support of the country’s diplomatic missions and compatriots;
- Organization of information tours across the country for popular bloggers, vloggers and influencers with a wide audience;
- Creation of thematic tourist zones and clusters in the regions of the country;
- Presentation of new tourism destinations and products.
- Organizing information tours and coverage in the mass media, preparing promotional materials related to the tourism potential of the regions.
- Development of incentive measures and mechanisms for organizing the travel of foreign and local tourists in this direction by tourist organizations.
Sustainable development of tourism in the country will help to strengthen the national economy, create modern directions of tourism, strengthen the management of state influence on tourism infrastructure, increase the standard of living and well-being of the population, ensure environmental safety, preserve historical and cultural monuments, increase the level of nature protection activities, serves to increase the moral potential of society.
References:
1. O‘zbekiston Respublikasi Prezidentining 2022-yil 28-yanvardagi
“2022—2026-Yillarga mo‘ljallangan yangi O‘zbekistonning taraqqiyot strategiyasi to‘g‘risida”gi PF-60-son farmoni. https://lex.uz/uz/docs/-5841063
2. From Shavkat Mirziyoyev’s lecture “Meeting on issues of tourism development, physical education and popularization of sports”. January 28, 2020. https://uzreport.news/politics/shavkat-mirziyoyev-turizmni-rivojlantirish-jismoniy-tarbiya-va-sportni-yanada-ommalashtiri .
3. Amonboyev M., Abidova D.I., Jurayeva N.A. Turizm iqtisodiyoti va menejmenti. O‘quv qo‘llanma. – T.: “IQTISODIYOT”, 2019. - 226 bet.
4. Ergashxodjayeva Sh. D., Samadov A. N., Sharipov I. B. Marketing. Darslik. -Toshkent-Iqtisodiyot, 2013.-346 b.
5. Ergashxodjayeva Sh. D., Qosimova M. S., Yusupov M. A. Marketing. Darslik.- Toshkent-Iqtisodiyot 2018-314 b.
6. Mirzayev M. A., Aliyeva M. T. Turizm asoslari. O’quv qo‘llanma.-T.: O‘zbekiston faylasuflar jamiyati, 2011.
7. Dustmurodov O. Hududiy turizm xizmatlarini rivojlantirishning iqtisodiy samaradorligini oshirishning asosiy tamoyillari va omillari. -Buxoro “Iqtisodiyot va turizm” elektron jurnali. 2022.
8. Statistical bulletin of the State Statistics Committee of the Republic of Uzbekistan “Main statistical indicators of the Republic of Uzbekistan”, according to the results of January-March 2022. Page 420.
9. Tourism marketing: 12 strategies for success with examples. ProfileTree.com.
10. www.uzbektourism.uz - The official website of the Ministry of Tourism and Cultural Heritage of the Republic of Uzbekistan.
Universal
Tabloids on the east side
I keep looking at the mirror
It knows
How things work
The atoms of the human soul
An incense of intention
It keeps buzzing
In my head
The heads and tails of things
A silvery paws
Un femme
A Red Cross on my bosom
Innuendos everywhere
It touches with God's mysteries
I keep chanting Him
The unnameable divine light
Above heads
The mirror knows
How things work
A silver spoon
Uni verse.
